Det näst mest använda verktyget är SharePoint med 14%. Rapporten från Web Service Award visar tydligt att det sociala intranätet inte har slagit igenom ännu. Många saknar helt sociala funktioner på sina intranät, som statusuppdateringar, bloggar, diskussionsforum och arbetsrum. Det positiva i rapporten är att över hälften (52%) av de tillfrågade planerar att göra stora förändringar på sina intranät och det är sociala funktioner som dominerar önskelistan. Jag hoppas att vi under 2012 får se många sociala intranät.
Vill du lära dig mer om hur du kan göra din webb social? Jag kan tipsa om vårt whitepaper "The social website primer" som går igenom de sociala byggstenarna för webben, med praktiska exempel som kan inspirera dig.
Utdrag från whitepaper:
The elements of the social web
Blogs – Start here
A brand without a blog is a brand with nothing to say. If you're just starting out on your social web journey, start here. Depending on your target audience, a blog may well be the most important thing you can do on your site. As recent research (by Forrester and others) has shown, 'digital natives' increasingly expect the brands they value to have a blog – it's an open, informal way to share your thoughts and a great way to show that you're open to comment and feedback.
What you actually say in your blog is clearly important but the social part is what happens around each post, including:
- Commenting, not allowing comments is like going to a party and sticking your fingers in your ears. You may or may not choose to moderate all comments but you must encourage them. Invite comment in each post. Ask questions. Solicit input.
- Sharing, make it easy for people to share your posts with friends – using social bookmarking, tagging or 'Send to a Friend' features.
- Blogrolls, here's where you can link to other blogs, thereby encouraging them to link to you. That's good for new traffic and SEO.
- Profiles, profile your bloggers to show the whole person behind the post.
- Tagging, tags and tag clouds make your blog easy to search and navigate.
Ratings & reviews
Feel the fear and do it anyway
A few years ago, letting people rate and review content and products looked like sheer madness. Now it's practically a default setting.
If you believe in your products and your marketing, you've got nothing to fear and everything to gain. If you don't believe in them, you've got bigger problems than just your website (go fix those first).
Brands that add rating and reviewing are always pleasantly surprised about how fair and positive the pubic tends to be. Yes, there will be cranks with axes to grind, but for every stinker there are hundreds of happy advocates.
In any case, you don't want to moderate your ratings and reviews – far better to let the community itself respond to any unfairness. The idea is to solicit honest feedback, in public, and to show that you put that feedback to good use by improving your products and services.
In short, ratings and reviews give you the kind of instant insight into your brand that many companies pay millions to find out. On your site, this insight is free – if you bother to ask.
Social bookmarking & favorites
The new web utility
Millions of people use social bookmarking services like delicious, dig and stumble upon to keep track of their favorite web content. If you make it easy for them to bookmark your pages, you're also making it easy for them to promote your site and boost its search engine rankings. Adding social bookmarking is too easy not to do. And 'Favorites' is a way of letting users store and tag their favorite content on their own profile page so they can easily find it later. Making a piece of content a favorite also gives a quality and popularity signal to other users.
Forums & expert panels
Running a forum on your site is a big step towards an allsinging, all-dancing social web experience. But it's best not to think about a forum as a way to create community. Instead, it's a way to serve a community that's already there, eager to link up and share their thoughts.
Starting a forum on a site that has low traffic or low engagement with users may lead to an under-populated, inactive service that says more bad things than good about your brand. We often recommend testing the waters by monitoring blog comments or starting an expert panel first. An expert panel stops short of a full forum, letting a few experts (in-house or out) to answer questions posted by visitors – like a more dynamic, open FAQ. The threshold for success is lower than a full forum but it often leads to one.
Forums are a great way to encourage your best brand advocates to step forward, acting as guides to the newer customers and prospects. They're especially valuable for sites that involve: technical topics – where people may need tips, hobbies and pastimes – for sharing a passion, fan bases – fanning the flames and niche interests – connecting the like-minded.
Tap into an infinite talent pool
YouTube, Flickr and Facebook have fuelled a new social force: sharing content with friends and the general public via the web.
- As a brand, you can ride the wave by letting your visitors upload their photos, videos or stories.
- As an ongoing feature – to deepen relationships and help capture the sprit of the brand
- As a campaign – encouraging people to explore your theme
- As a contest – with voting, rating and prizes for the winners
User-generated content sites need some kind of moderation to ensure materials are appropriate and legal. But they're a lot easier to develop than they look (with the right CMS) and can add a lot to your site traffic and search mojo.
Läs hela whitpaper.