If your idea of giving your website a social life consists solely of a "follow us on Facebook" button on your homepage or a "follow us on Twitter" link on your contact page, you might want to look at your analytics
Thursday, 03 November 2011
The conversation economy is thriving, and in the crush to build a social presence, many companies are using social media as a new outbound marketing channel.
Monday, 03 October 2011
When buyers make a purchase online directly, companies can learn a lot about an individual's profile and preferences. You can make a deeper and meaningful relationship online with your consumers
Wednesday, 17 August 2011
Five ways to propel your integration strategy.
Thursday, 28 July 2011
Today it is commonplace to find large companies such as Reebok's GoRunEasy.com and MarthaStewart.com using white-labeled online communities to engage consumers and draw them into brand-specific conversations.
Wednesday, 15 June 2011
Marketing to the connected consumer requires a new approach to brand management and customer relationship marketing. The list of customer touch points grows every day.
Wednesday, 01 June 2011