Chicago, IL and Stockholm, Sweden – March 1, 2012 – EPiServer, an innovator in multichannel digital marketing and e-Commerce software, announced today that it acquired the business of longstanding technology provider, Mediachase, an e-commerce and collaboration software solutions provider. The move brings together EPiServer's existing digital marketing capabilities with Mediachase's easy-to-use e-commerce framework to meet next generation cross-channel needs for delivery to EPiServer's partner and customer network.
"Our partners and customers have asked us move our e-Commerce solution forward at a faster pace," Martin Henricson, CEO of EPiServer said. "This acquisition builds on a great technology partnership and puts us in position to deliver greater value to our customers and partners who are capitalizing on the exploding e-Commerce market."
The combined business is equipped to support a larger customer base and to allow a broader partner network to serve the market. New and existing customers have access to the proven EPiServer Commerce solution built on Mediachase technology, as well as the broader EPiServer platform that can accommodate cross-channel sales and digital marketing features available to some of the most advanced brands today.
The acquisition supports EPiServer's goal to offer its partners an online commerce vehicle equipped with features and capabilities that are critical to providing a great online customer experience. By engaging customers across social, mobile and web channels, personalizing visitor experiences for greater conversion, and by bridging the gap between online and in-store experiences, EPiServer's enhanced suite offers demanding time-to-market requirements and meets wide ranging business needs.
In his report, The Agile Commerce Platform, Forrester analyst Brian Walker sheds light on the importance of cross-channel commerce capabilities: "eBusiness professionals must empower their developers, business people, and partners to innovate and optimize the customer experience in and across these touchpoints, creating opportunities to drive profitable business growth."
EPiServer began its relationship with Mediachase in 2009 rolling out scalable and flexible e-commerce for businesses including INTERSPORT, Hallmark, and Libris. The combined business grants the customer and partner network access to a comprehensive lineup of software products, services, and business communication solutions that enable strong e-commerce and digital marketing capabilities for any size organization.
"Bringing Mediachase's dynamic solution into the EPiServer suite allows for a seamless transition, as Mediachase's commerce engine merges tightly with the EPiServer platform," Henricson said. "Our customers have taken advantage of EPiServer Commerce to deeply integrate into common business systems while proving the flexibility of the EPiServer platform for enterprise customers. Advancing our product management and marketing features is the next logical step."
With this acquisition complete, EPiServer expands their coverage in the U.S. market to include 150 new clients from Mediachase, as well as their product portfolio. Terms of the deal were not disclosed.
For more information and media contact:
Merritt Group, Inc.
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EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.