London, 31th May 2012: EPiServer, an innovator in multichannel digital marketing and e-Commerce software, today announced the availability of inRiver PIM for EPiServer Commerce. Working with inRiver, a leader in product information management (PIM), EPiServer Commerce customers will now have access to a powerful PIM solution. The solution gives more control over product content and processes, effectively manages product assortments and cross channel assets, and drives consistent multi-channel commerce that generates business results.
In a multi-channel e-commerce environment, retailers must manage an ever increasing and changing product range across a number of different channels and for different periods of time. The PIM solution allows EPiServer Commerce users to take full control of product content and assets and seamlessly share them across all channels, both online and offline. This delivers faster time to market, operational efficiencies, while raising quality and improving consistency.
"Product management can be a real headache for online marketers and merchandizers with complex product assortments that are sold through multiple channels in multiple markets" said Bob Egner, vice president of product management at EPiServer. "With different members of the marketing team often duplicating product content and media assets for use in marketing campaigns or in-store channels, organisations want to improve consistency and gain control of their processes. This new PIM offering will provide our customers with control over the product content and the processes of managing it."
The PIM solution will give EPiServer customers a range of benefits, including the ability to:
- Use a drag-and-drop interface to categorize and build relationships between products for complete control over related product recommendations
- Create and maintain product assortments for multiple channels
- Use workflow and version control to ensure product content is controlled
- Use integrated Adobe InDesign to efficiently produce printed material with the same content
- Manage single assets that are automatically optimized for specific channels
- Automate translation using integrated external translation process
For more information:
Maria Wasing, VP of Marketing Europe
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.