London, UK 11th September 2012: EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced the availability of behavioural merchandising for EPiServer Commerce through a partnership with Apptus and the integration of Apptus behavioural merchandising. The add-on uses Apptus' self-learning software to automatically generate product navigation, personalised recommendations and offers for individual visitors, helping online retailers increase customer satisfaction, conversion rates and order values.
The behavioural merchandising software features 'plug and play' integration with EPiServer Commerce, minimising implementation time and risk, and can be deployed easily on any number of pages using pre-built widgets. Utilising customer behavioural data in this way is a cost effective method for organisations to improve conversion rates without the need for additional resource.
The auto-generation of tailored content provided by behavourial merchandising removes the need for merchandisers to build and maintain multiple rules and settings in order to deliver a personalised, up to date experience. Therefore it is particularly suited to helping companies with large or complex product catalogues to present customers with the most relevant search results, offers and product recommendations.
The automatic recommendations are based on an array of data including past purchases, trending top sellers, shopping basket, and recent activity. Apptus' technology is also the only existing solution that uses the same behavioural software engine to power both search/navigation and recommendation functions.
"Taking e-commerce to the next level means personalisation is an essential part of the online shopping experience, but providing a personalised visitor experience based on huge and complex product catalogues can be a real challenge," said Bob Egner, vice president of product management at EPiServer. "This new behavourial merchandising add-on will reduce the work required for our customers to personalise while providing a powerful tool that enables them to increase conversions and boost order values."
Michael Mokhberi, CEO at Apptus said, "Creating relevance in sales-related interactions is a great challenge for online retailers. Choosing a combination of EPiServer Commerce and Apptus Behavioural Merchandising means a unified and easy-to-install solution for personalised search, navigation and recommendations. Until now, solutions with this level of advanced capabilities have only been available to large retailers with multi-million dollar budgets. The cooperation between Apptus and EPiServer enables unparalleled relevance for online retailers."
Further information on Apptus behavioural merchandising for EPiServer Commerce is available here
For more information
Maria Wasing, VP of Marketing Europe
Phone: +46 73 852 17 52
Apptus provides profitable and easy to deploy solutions that enable increased visits and sales with less manual work for Local Search and Retailing. We take pride in applying true relevance and personalisation into the online experience, and meet our clients' needs by bringing buyers and sellers closer together. Apptus´s vision is: No more irrelevant information!
We have comprehensive experience in successfully helping high performance market leaders in our business areas, with leading brands such as Hallmark, French Connection, CDON, Bokus, Nelly, Eniro, Sensis, Quebecor and Hitta.se. Founded in Sweden in 2000, Apptus fast became a market leader in the Nordics. Now we have expanded further with clients in Europe, North America and Australia. Apptus is headquartered in Sweden and was selected into the Red Herring Top 100 Europe in 2011. Please visit http://www.apptus.com/ for more information.
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.