EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced the availability of Google Analytics for EPiServer. By integrating Google Analytics into the EPiServer platform, marketers and content editors can access the right data at the right time, adding insight and context to their content creation. This will allow businesses to harness the effectiveness of their online presence by constantly improving the user journey on any type of web, e-commerce, mobile or social site, based on analytical proof points.
"Our customers know they should be integrating analytics information into their daily processes, but they tell us that it can be difficult to set up, and that specialized skills are required to interpret the information and make it actionable and timely," said Bob Egner, VP Product Management of EPiServer. "We have addressed those problems and more with Google Analytics for EPiServer. By bringing analytics data into the content workflow, editors and marketers can make informed decisions, optimize their online presence in real-time and improve business results."
By bringing the most important results from Google Analytics and presenting useful contextual analytics within the content creation process, traffic optimization and conversion improvements are easier to attain than ever. Additionally, through the deep, platform-wide integration, marketers can quickly see the effectiveness of strategies and tactics such as personalisation or social sharing. Google Analytics for EPiServer is an out-of-the-box solution that enables marketers to track relevant information and examine the data in the context that is most relevant to them and their editors. Features include:
- Full Google Analytics integration and tracking
- Ability to track all relevant information and events related to content, traffic and conversions
- Predefined analytics best practice guidelines to get maximum out of the EPiServer platforms
- Analytics data presented alongside the content being analyzed
- Extensible for multiple websites
- Track the effect of social campaigns on conversions and revenue directly
- Ability to see the conversions generated from personalization efforts on the site
"Context is all important for marketers. Our recent additions to the EPiServer platform have focused on giving marketers access to everything they need in one place so they can make informed decisions. Whether it is social media, search or analytics, our platform becomes a one-stop shop for online marketing effectiveness," concludes Egner.
Google Analytics for EPiServer is available immediately. More information and download of the product is available on world.epsierver.com.
For more information:
Maria Wasing, VP of Marketing Europe
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.