The EPiServer platform is allowing GOCityGirl to develop, manage and measure all aspects of its online presence, while giving visitors to the site the ability to create a completely unique experience through customisation.
GOCityGirl is at the vanguard of the new online shopping concept that draws inspiration from the social dimension of how women shop. EPiSever was the ideal platform, allowing R1 Group to integrate social networking and commerce to bring GOCityGirl's vision of a vibrant, all-female social network and customisable e-tail experience to life.
EPiServer's social capabilities have enabled GOCityGirl to take advantage of the power of social commerce with a series of widgets. These enable shoppers to create and manage their own web portal by customising content such as job listings, celebrity gossip and shopping to create a unique online experience.
To ensure the site remains up to date, behavioural tracking through the LiveMonitor module provides a real-time view of traffic on the site, enabling the GOCityGirl team to adapt content and personalise information almost instantaneously, for a dynamic user experience.
James Burbridge, Founder of R1 Group, said: "EPiServer gave us the ideal foundation to build the GOCityGirl site. Not only have we been able to integrate a wide range of bespoke features allowing visitors to customise their visit, the platform gives the GOCityGirl team full control over every aspect of the site, to quickly and easily update content on a regular basis. By making full use of the personalisation and community tools, we have also ensured GOCityGirl can keep the site fresh and engaging for visitors."
Neal Perry, UK Country Manager UK EPiServer, commented: "EPiServer has ensured that GOCityGirl can give its web visitors the opportunity to actively play a part in curating its content, alongside the editors, to deliver an engaging experience that will keep visitors returning for more. A flexible platform with strong community tools will allow for ongoing, real-time optimisation to give GOCityGirl the opportunity to tweak and fine-tune the site on a daily basis."
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Danny Whatmough/Alizia Walker
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About GO City Girl
GO City Girl was founded in 2010 by a group of successful, fabulous women who spotted a real need for a portal catering to women getting the most out of city life. The site's ambitious concept brings together the full complement of lifestyle services and information in a one-stop site that fulfils the demands of busy young women concerned with style and substance. Using cutting-edge technology, they have successfully realised their vision; combining effective, functional tools for living with stunning visuals, rich design and glossy, editorial content from a team of fashion journalists, celebrity experts and industry insiders. GO City Girl offers users the practical, search-based information-at-your-fingertips convenience of sites like Gumtree, the personable, community interaction of Facebook-style social networking; the customisable, user-friendly e-tail experience of ASOS and the aspirational glamour of the leading magazine-style websites like Handbag and Daily Candy. By placing the information women want most at their fingertips, GO City Girl aims to become a go-to homepage for young professional women – their first and last stop when they go online.
About R1 Group
R1 Group is an experienced digital agency specializing in creating bespoke solutions for clientele who have been recommended or referred by existing clients or partners. They help the UK's most influential individuals and corporate brands to strategically plan, build and deliver rich, engaging internet services using cutting-edge technology. Coupled with this, R1 offers a full solutions service that streamline in e-commerce and e-tail for highly transactional websites. They support clients as their eyes and ears for a project at all times. They have a firm hand on future trends and are capable of translating clients' needs into technical and design terms.
About EPiServer
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.