Chicago, IL – April 17, 2012 – EPiServer, an innovator in multichannel digital marketing and e-Commerce software, announced today the availability of SiteAttention for EPiServer, a software add-on integrated with Google Analytics to help marketers optimize content for better search results. SiteAttention for EPiServer presents content editors with search optimization advice and indicators side-by-side with the content as it is being created. With the tool, users approach search-optimized content creation as a single, fluid process while organizations can maintain their search strategy and more efficiently realize business results.
SiteAttention for EPiServer allows businesses to drive traffic to their websites and increase the likelihood of conversion by bringing key SEO elements into the easy-to-use EPiServer CMS platform as part of the content creation process. Its robust keyword analysis feature shows related search terms, search volume and competition based on statistics from Google. SiteAttention users are granted immediate assistance with and ideas for improving online content in the development stage to support improving their ranking in search engines.
“Our customers have asked us to make it even easier to achieve better online results, and that’s what we have accomplished with SiteAttention. It’s the first time that content creators can see live feedback about SEO improvements while they are in the process of developing content,” Bob Egner, Vice President of Product Management and Global Marketing for EPiServer, said. “With each addition to the EPiServer suite’s capabilities, we aim to accomodate the level of usability and business results that organizations require to get the most from their online investment.”
SiteAttention contains a text analysis function which , based on Google’s PageRank Algorithm, analyzes already- written text and suggests keywords for optimization of the text. Google Analytics advises on keywords using measurements of actual webpage viewer usage showing the number of visitors on each page coming from search engines and the search terms people are using.
The SiteAttention for EPiServer Add On is availabile immediately. Basic SEO advice and real-time feedback is available with no service fee, and premium advice incorporating Google data is available for a monthly service fee. For additional information on SiteAttention for EPiServer, please visit here.
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VP of European Marketing
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.