London, October 3rd 2012: EPiServer, the world's fastest growing provider of platforms that drive online engagement and business results for end customers, has been selected to power the new Systemair global enterprise website, replacing its existing solution. Systemair is a leading manufacturer of heating, ventilation and cooling products and wanted to ensure that its transactional site continued to achieve impressive bottom line results. By bringing in EPiServer, Systemair can ensure customers get a personalised experience that helps them complete their purchase.
As Systemair looks to manage its global operations in over 40 markets as efficiently as possible, EPiServer Commerce will provide a range of B2B features and functionality including dynamic pricing and advanced globalisation. In addition, reordering and subscriptions will allow Systemair to offer new buying options for regular customers. EPiServer Commerce also integrates with Systemair's backend system, Movex. Using EPiServer, Systemair can roll out new online stores within weeks while still maintaining overall quality control with the flexibility for local editors to make necessary changes.
"Our customers have very specific demands and require advanced customisation. Therefore a key challenge for the site is to help our customers make the right decision while ensuring the process is as straightforward as possible," said Thomas Hanhela, Corporate Communication Manager at Systemair. "EPiServer was the only solution that gave us a mix of flexibility and breadth of features, allowing us to provide engaging content that informs the purchasing decision. Not only this but, by integrating further ecommerce features, we can move more transactions online and grow the entire business as a result."
Systemair supplies over 3,800 products with a large range of customisations available. The company needed a platform that would enable this kind of sophistication in a way that didn't confuse customers. The advanced personalisation capabilities that are built into EPiServer Commerce will ensure every customer will be served an online experience that is uniquely tailored to them.
Other key features of EPiServer Commerce that were important for Systemair include:
- SEO – EPiServer Commerce is built from the ground up with SEO optimisation capabilities
- CRM integration – full integration with Microsoft Dynamics means that notifications can be pushed to sales representatives following abandoned baskets
- Mobile – full mobile support is built in and will be important for Systemair when developing the online store to support customers on the move
- Strong integration features – EPiServer Commerce connects with Movex and Systemair's PIM solution to ensure inventory is constantly up-to-date
- Future-proofed - EPiServer's aggressive roadmap will ensure the site will continue to stay at the forefront of B2B ecommerce.
"Systemair performed an extensive evaluation of possible solutions to ensure it chose a platform that met its needs and that would allow the company to put the customer first. The EPiServer platform allows Systemair to roll out sophisticated B2B ecommerce features including advanced localisation and personalisation support. The online store is evidence of the fact that B2B websites can still make customer experience a priority," said David Bowen, Product Manager at EPiServer.
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EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 690 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.