Variety, a leading daily and weekly entertainment-trade publication, has selected EPiServer, the world’s fastest growing provider of platforms that drive online engagement, to help manage the outlet’s online presence. Catering to insiders in the entertainment industry, Variety is committed to keeping readers abreast of the latest news in the industry, and this commitment drives the editorial requirements that are best met by EPiServer.
“Variety is the go-to source for entertainment industry news. Our visitors expect to find the most current news quickly and easily. This means the content management platform we use must be easy for our editorial team to publish new content in real time without relying on our developers to take new stories live,” said Neil Stiles, President of Variety.
Stiles continue, “After switching to EPiServer, we drastically reduced the development staff’s time they spent involved in publishing. Now our developers spend time doing what they do best – building out more innovative functionality across our online environment. They no longer need to support the editorial staff with day-to-day content management.”
Variety, a subsidiary of Reed Business Information (RBI) Worldwide, is an American daily and weekly entertainment-trade magazine owned by Reed Business Information. Their extensive reach is achieved with three print editions and web presence. Founded in 1905, the publication has remained a beacon and credible news source for the broader entertainment industry.
In addition to Variety, the publisher, RBI, is using EPiServer across many of the company’s outlets to create an easy and fast way for writers and producers to develop dynamic real time content for readers. “RBI and Variety are a perfect example of how our technology works to ease the internal publishing process and create a transformative and stable working environment,” said AJ Harring, President of EPiServer.
The EPiServer platform, combining content, commerce, communication and community is available now. For more, visit http://www.EPiServer.com/, or search “EPiServer” on Google.
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.
Recognized and respected throughout the world of show business, Variety is the premier source of business entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straight forward news and analysis - information vital to their professions.