http://www.episerver.com/About-Us/RSS/All-latest-blogs/ Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to EPiServer of course but also the market in general. http://www.episerver.com/About-Us/Our-blogs/E-commerce/Social-gifting-may-be-a-buzzword-but-its-also-the/ Last week, a Swedish company by the name of Wrapp made its way stateside, bringing with it a new mobile app that is helping to make "social gifting" the new buzzword in e-commerce. Interested in what this new app had to offer, I tried it myself. I quickly found that its potential success hinges solely on the fact that it provides a positive customer experience, which can be the make or break... http://www.episerver.com/About-Us/Our-blogs/E-commerce/Social-gifting-may-be-a-buzzword-but-its-also-the/ Fri, 11 May 2012 10:51:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/The-social-media-meltdown-and-how-to-overcome-it/ But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus? And how can you be sure the right message gets out to the right audience via the right channel and that the overall approach is joined-up and consistent? Most importantly, when your social marketing activity is fragmented across many third-party platform... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/The-social-media-meltdown-and-how-to-overcome-it/ Fri, 27 Apr 2012 14:30:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Getting-Your-SiteAttention-/ Lately, I've seen a lot of marketers focus all their online efforts on social media and attracting customers via social channels. While I agree that social is an important component in an organization overall online presence, I think it's also important to remind my peers that the days of Search Engine Optimization (SEO) are not dead. Yes, people are using social channels to get to your site, b... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Getting-Your-SiteAttention-/ Wed, 18 Apr 2012 08:59:00 GMT http://www.episerver.com/About-Us/Our-blogs/E-commerce/Getting-personal-and-Other-Tricks/ Over the last year, I've had the opportunity to help marketing executives define their mobile and eCommerce strategies, and I've had the unique opportunity to pin down a number of proven trends that are essential considerations when developing a successful campaign. In our increasingly wireless world, most marketing professionals understand that it’s essential to have a presence both online and... http://www.episerver.com/About-Us/Our-blogs/E-commerce/Getting-personal-and-Other-Tricks/ Fri, 13 Apr 2012 13:31:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/More-social-drives-traffic-to-the-site/ As we are frequently using the social media channels Twitter, Facebook and LinkedIn to communicate and to drive traffic to our site, the new product makes that a whole lot more efficient for us. ( As CMS Wire put it - More social, less work ) We tested the solution on our site prior to public launch, so by the time of the launch, we could use the product immediately to launch the product. The... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/More-social-drives-traffic-to-the-site/ Mon, 02 Apr 2012 09:18:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/connect-onlineoffline-and-achieve-ROI-through-effective-use-of-QR-codes/ We need to engage in the search and prospect phase, at the point of purchase (or initial conversion) or during the after-sales and support cycle.  One way to easily get to grips with the different ways you can interact with audience is to break down the user journey. For the initial stages - the get in touch and get engaged phases - you need to have a strategy in place to get visitors back to... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/connect-onlineoffline-and-achieve-ROI-through-effective-use-of-QR-codes/ Tue, 20 Mar 2012 13:30:00 GMT http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Vikten-av-att-analysera-din-besokarresa/ Onlinemarknadsföring har mognat snabbt under de senaste åren och vi har mer kunskap än någonsin tidigare om hur man kan nå ut och engagera med kunder. Utmaningen idag är att veta vad du ska fokusera på för att få ut bästa möjliga resultat av din investerade tid. En bra utgångspunkt är att fokusera på besökarresan. Bryt ner din onlinestrategi i dessa fem områden för att göra det enkelt och nå... http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Vikten-av-att-analysera-din-besokarresa/ Wed, 14 Mar 2012 13:42:00 GMT http://www.episerver.com/About-Us/Our-blogs/E-commerce/Welcome-aboard-Mediachase-team-/ The combined entity brings together EPiServer’s existing digital marketing capabilities with Mediachase’s easy-to-use e-commerce framework to support a larger customer base and to allow a broader partner network to serve the market. I’ve had the opportunity to speak with a few reporters about our decision to bring in Mediachase’s business and as I’ve told them, EPiServer’s greatest opportunity... http://www.episerver.com/About-Us/Our-blogs/E-commerce/Welcome-aboard-Mediachase-team-/ Thu, 01 Mar 2012 15:30:00 GMT http://www.episerver.com/About-Us/Our-blogs/EPiServer-Norge/EPiServer-Partner-Award-2011/ 16. februar 2012 avholdt vi EPiServer Techforum med Partner Awards på Frogner Kino. I tillegg til presentasjoner av ny teknologi og spennende løsninger var altså deler av arrangementet forbeholdt glitter og glamour til partnere som har utmerket seg i 2011. Prisutdelingen hadde 4 kategorier, Årets nykommer , Årets special award , Årets bidragsyter og Årets partner . Årets partner 2011 Kriteriene... http://www.episerver.com/About-Us/Our-blogs/EPiServer-Norge/EPiServer-Partner-Award-2011/ Tue, 28 Feb 2012 09:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/E-commerce/E-commerce-should-be-social-/ The results show that more than a third of the population a third of Danes state that they would spend more online in 2012 than they did in 2011. (36% of Danes who shop online expect to shop more online over the next year while 3% expect to do less). It is estimated that the total turnover of e-commerce will reach over 60 million Danish Kronor in the coming year. But despite the positive outloo... http://www.episerver.com/About-Us/Our-blogs/E-commerce/E-commerce-should-be-social-/ Fri, 24 Feb 2012 08:30:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/The-importance-of-analysing-your-user-journey/ Online marketing has rapidly matured over the last few years and we now know more about how to engage directly with customers than ever before. It can be a somewhat cumbersome task, as you need to know where to start and where to get the most benefit out of the time you invest. A good starting point is to focus on the user journey – to see how your customers and potential customers interact wit... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/The-importance-of-analysing-your-user-journey/ Mon, 13 Feb 2012 14:12:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/EPiServer-receives-highest-ranking-in-the-Netherlands/ Emerce (a leading Dutch publisher discussing the on-line business, Media and Marketing) published their yearly emerce100 on top 100 best companies in the e-business 2012. Companies were ranked based on size, turnover and image in the industry. The research was conducted through a survey sent to almost 80.000 recipients that are associated with Emerce, 2625 recipients filled out the survey. A... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/EPiServer-receives-highest-ranking-in-the-Netherlands/ Wed, 08 Feb 2012 17:10:00 GMT http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Sveriges-basta-webbplatser-utsedda/ Sveriges bästa webbplatser är utsedda av Web Service Award . Med ett underlag av 157 000 webbplatsbesökares betyg har en expertjury utsett vinnarna. Pierre Du Rietz, VD för Web Service Award säger att det har aldrig varit så svårt att vinna priset som i år. Ett betyg som för tre år sedan räckte till att vinna skulle i år inte ens räcka till en nominering. Vi är väldigt stola och glada att tre a... http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Sveriges-basta-webbplatser-utsedda/ Tue, 31 Jan 2012 13:44:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Engaging-patients-online--the-healthcare-market-is-going-through-changes/ Today mobile devices and social media are common means of communication also in the Healthcare segment since organizations look for more ways to reach patients. Healthcare is being marketed to consumers, and as a result, there are a lot of opportunities for hospitals and clinics to use the marketing technologies that consumer-oriented brands have been evolving for years. According to Pew Intern... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Engaging-patients-online--the-healthcare-market-is-going-through-changes/ Thu, 19 Jan 2012 10:04:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Make-cross-channel-web-experience-your-New-Year-resolution/ And with the explosion of the Internet and social media, customers have more tools and resources than ever to compare prices, look up user reviews and decide whether to buy from you or your competitors. While social media and mobile have provided marketers with new channels to communicate with customers, it also posed considerable challenge for your brand's consistency. You think of your channe... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Make-cross-channel-web-experience-your-New-Year-resolution/ Thu, 12 Jan 2012 15:15:00 GMT http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Vad-hande-under-2011--en-tillbakablick/ Men innan vi tittar framåt, tänkte jag göra en traditionell årsresumé, och lista några av höjdpunkterna under 2011 i EPiServervärlden i Sverige och internationellt. Höjdpunkter under 2011 Kvartal 1 - Vi fortsätter vår globala expansion och passerar milstolpen 500 partners. Den 500:e partnern är USA-baserade e-handelspecialisterna, Guidance . - Premiär för EPiServer Training BootCamp , ett... http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Vad-hande-under-2011--en-tillbakablick/ Mon, 09 Jan 2012 10:51:00 GMT http://www.episerver.com/About-Us/Our-blogs/E-commerce/Using-Mobile-to-Build-Brand-Loyalty-During-the-Holidays-and-Year-Round/ This past Black Friday I was invited to speak on Fox News Channel to offer tips to consumers who might be worrying that they missed the best deals for the year. As I was preparing, it occurred to me that this is another case where focusing on the customer experience can make a huge difference when consumers interact with your brand. Before I get ahead of myself, let me give a quick recap of the... http://www.episerver.com/About-Us/Our-blogs/E-commerce/Using-Mobile-to-Build-Brand-Loyalty-During-the-Holidays-and-Year-Round/ Thu, 22 Dec 2011 09:54:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Prepare-to-meet-the-demands-from-the-consumer-on-the-mobile-web/ But others might be far from that situation, but still know that you need to act now! We decided to see what the situation is in the UK market – both from what consumers are doing NOW and how marketers are responding. In order to assess how consumers and marketers are responding to the increasingly mobile nature of the internet and an app-based economy, we combined the following two studies: 1.... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Prepare-to-meet-the-demands-from-the-consumer-on-the-mobile-web/ Wed, 07 Dec 2011 14:50:00 GMT http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/EPiServer-ar-dominerande-bland-svenska-intranat/ Det näst mest använda verktyget är SharePoint med 14%. Rapporten från Web Service Award visar tydligt att det sociala intranätet inte har slagit igenom ännu. Många saknar helt sociala funktioner på sina intranät, som statusuppdateringar, bloggar, diskussionsforum och arbetsrum. Det positiva i rapporten är att över hälften (52%) av de tillfrågade planerar att göra stora förändringar på sina... http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/EPiServer-ar-dominerande-bland-svenska-intranat/ Wed, 07 Dec 2011 14:39:00 GMT http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Nya-mobila-webbplatser-lanserade-pa-EPiServer-MobilePack/ I Sacos fall lyckades de för första gången få 2000 studenter att registrera sig på olika seminarier de arrangerar i samband med Saco studentmässa. Deltagarna kan skapa sitt eget schema och tipsa varandra på Facebook vad de gillar på mässan. Ett annat exempel är Coop Norge , där kan du som kund hämta recepttips till din mobil på väg till affären, skriva en inköpslista som du skriver ut när du... http://www.episerver.com/About-Us/Our-blogs/Marknadsforingsbloggen/Nya-mobila-webbplatser-lanserade-pa-EPiServer-MobilePack/ Mon, 05 Dec 2011 15:58:00 GMT http://www.episerver.com/About-Us/Our-blogs/E-commerce/Innovations-in-e-Commerce-Technology-Boost-Black-Friday-and-Cyber-Monday/ It seems holiday shopping has generated a whole lot of noise this year. Thanks to the traditional interest in consumer holiday spending habits, as well as advancements in mobile technology and e-Commerce that are making consumer behavior even more intriguing, it looks like news outlets are more interested than ever this holiday season to dive deep into the phenomenon of holiday shopping. Using... http://www.episerver.com/About-Us/Our-blogs/E-commerce/Innovations-in-e-Commerce-Technology-Boost-Black-Friday-and-Cyber-Monday/ Fri, 02 Dec 2011 14:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Succeeding-with-customer-experience-management/ You engage and meet with customers in many different settings. An overall understanding of the experience you give them  across your online (and offline) presence is vital for success. So, for modern organizations, the complete online spectrum must be managed. It is made up of four pillars - owned media, paid media, earned media and social media. Let's take them one by one. First, you have your... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Succeeding-with-customer-experience-management/ Fri, 25 Nov 2011 13:42:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Say-hello-to-the-funnel-web/ It is pretty safe to say that anyone reading this will want their site to be a success. After all a successful website can drive business, retain customers and save money. Of course, one person's success may be quite different from another's. So when we talk about 'success', what are we really talking about? Is it about the look and feel of the design? Is it the architecture and technical... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Say-hello-to-the-funnel-web/ Tue, 15 Nov 2011 10:53:00 GMT http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Why-Your-B2B-Website-Needs-Social-Interaction/ to see what those techniques have done for your Web results. Though the Web is becoming more social and interactive, especially with the popularity of interactive content-consumption devices (think iPad), corporate websites, especially those of B2B companies, remain mostly static and uninteresting brochure-ware. Among the variety of reasons for B2B companies' static online presence, the two I... http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Why-Your-B2B-Website-Needs-Social-Interaction/ Thu, 03 Nov 2011 11:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Building-Branded-Social-Communities/ As another outlet, social media can be a substitute for traditional media and other methods of pushing marketing messages to audiences. But many marketers are falling short when it comes to building brand value and improved engagement through online communities. When building two way communications on public networks like Facebook, the balance of power is in the hands of the user not the... http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Building-Branded-Social-Communities/ Mon, 03 Oct 2011 11:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/The-Secret-of-E-Commerce-Success-Many-Channels-One-Brand/ And now, with the general availability of content management, email, e-commerce and social commerce technologies, you can easily maintain and control the brand experience. Not very long ago, both social media and e-commerce were new and innovative. Now, they're simply elements of today's marketing mix, part of the fabric of how you reach your customer engagement and revenue objectives. During t... http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/The-Secret-of-E-Commerce-Success-Many-Channels-One-Brand/ Wed, 17 Aug 2011 11:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Five-steps-for-managing-social-media-/ Increasingly therefore, companies need to focus on how best to invest in the right staff and processes so they can build future-proofed, socially active businesses. We've noted over the last year or so that more and more of our customers have been employing full-time social media or community managers to help with this changing marketing focus. And so, to investigate this, we decided to underta... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Five-steps-for-managing-social-media-/ Thu, 04 Aug 2011 12:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Five-ways-to-power-marketing-integration/ Integrated marketing is a strategy, and implementing it is not a one-time task to cross off your list. In addition to the high-level activities of describing vision and brand essence, the marketing mix and customer communication points require special attention. Here are five ways to propel your integration strategy: 1. Share the goal within your company Organizations with multiple customer... http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Five-ways-to-power-marketing-integration/ Thu, 28 Jul 2011 14:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/How-UK-retailers-are-falling-short-in-meeting-consumer-demands-online-/ Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the increasingly social nature of the web? At EPiServer we decided to put this to the test by surveying 2,000 consumers about their attitudes towards a good ecommerce experience. We then benchmarked... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/How-UK-retailers-are-falling-short-in-meeting-consumer-demands-online-/ Wed, 22 Jun 2011 09:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Start-a-social-community-for-your-business/ Why can't your business do the same? The Internet's strength lies in its being able to accommodate relationship-building to a greater extent than any other communication medium. Your business can benefit from this capability by creating a targeted, personalized brand experience to engage in a meaningful way with your respective audiences to nurture relationships between your company and potenti... http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/Start-a-social-community-for-your-business/ Wed, 15 Jun 2011 10:30:00 GMT http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/7-Ways-to-Integrate-Your-Marketing-Across-Multiple-Channels/ Technology-driven touch points, like Twitter and Facebook, bring with them a rich profile of data that is rarely leveraged to improve the customer experience. Marketers confront a dizzying landscape that challenges us to rethink our roles and restructure our organizations in order to keep our brands or products top-of-mind with the right audience. Here's a quick breakdown: 1. Understanding Your... http://www.episerver.com/About-Us/Our-blogs/Social-media-strategy-blog/7-Ways-to-Integrate-Your-Marketing-Across-Multiple-Channels/ Wed, 01 Jun 2011 11:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Getting-back-to-basics-online/ Websites should always be designed to deliver an engaging user experience. To succeed, marketers need an understanding of how online communication works and they need to be clear about how a business can serve the needs of its customers on the web. The websites that are succeeding online are the ones that concentrate on the delivery of quality user experience, functionality and added value... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Getting-back-to-basics-online/ Tue, 17 May 2011 09:30:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Four-tips-for-improving-website-personalization/ Today's savvy web visitors are increasingly looking for that 'little something special'. To keep your content fresh, engaging and relevant to ensure a visitor returns time and time again, investment in an effective personalization strategy can take you one step closer to delivering on your goals. I previously blogged about the 5 principles to consider for online personalization, which covered t... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Four-tips-for-improving-website-personalization/ Fri, 29 Apr 2011 10:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Are-you-prepared-for-unexpected-website-outages/ For many companies, the web has become a cornerstone, if not the heart, of their business. Even if you never want this to happen, have you considered what would happen if your site went down for a significant length of time? Or even for just a few minutes? If you consider and prepare for this this before it happens the first time, there are substantial benefits to gain if it should happen. For ... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Are-you-prepared-for-unexpected-website-outages/ Mon, 07 Mar 2011 09:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/5-Principles-to-consider-for-online-personalization-/ Web personalization is about delivering targeted content and adaptive web experiences based on what you know about each visitor. For ambitious web marketers looking for the next leap in returns, this is a massive opportunity. Of course, it's not without risks. Get it wrong, and you'll confuse visitors, waste resources and depress conversions. But get it right and you'll surprise and delight you... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/5-Principles-to-consider-for-online-personalization-/ Thu, 20 Jan 2011 08:23:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Five-steps-to-getting-your-website-content-right/ A while back, I wrote a blog post for Econsultancy's #JUMPchallenge, looking at the four Cs of multichannel marketing. This time, I'm following up on that theme and drilling down into one of the most important Cs: content. From ecommerce and promotions, to SEO, social media and blogging, so much of what brands do online revolves around content. Marketers need to ensure they have an effective... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Five-steps-to-getting-your-website-content-right/ Tue, 11 Jan 2011 11:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Study-reveals-Australian-businesses-missing-valuable-opportunities-to-connect-online-/ Nielsen's 2010 Internet & Technology Report found that the average Australian Internet user spent 17.6 hours per week online last year , up from 16.1 hours in 2008. When it comes to social interaction, the report also revealed that the internet is now the preferred method to communicate with friends – overtaking the mobile phone – as 44% of Internet users favour online for communication (up 11%... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/Study-reveals-Australian-businesses-missing-valuable-opportunities-to-connect-online-/ Mon, 18 Oct 2010 10:00:00 GMT http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/The-future-is-mobile-but-is-your-site-ready/ The adoption rate of smartphones and tablets has soared in the last 12 months. This trend has ushered in a whole new generation of mobile workers (and users) that are turning to the web on their internet-enabled mobile devices to acquire information that helps them make decisions on the move. So how is your company catering for them? The majority of websites just aren't probably optimised for... http://www.episerver.com/About-Us/Our-blogs/Online-Marketing/The-future-is-mobile-but-is-your-site-ready/ Thu, 07 Oct 2010 08:55:00 GMT