http://www.episerver.com/About-Us/RSS/Best-practices-on-the-web/ Best practices on the web http://www.episerver.com/About-Us/Sign-up-for-newsletter/ Vi är ett svenskt programvaruföretag som utvecklar plattformar för digital marknadföring och e-handel. Vår CMS-plattform är grunden för fler än 20,000 webbplatser och fler än 130,000 redaktörer använder dagligen våra produkter. Är du intresserad av att få de senaste nyheterna från oss? Prenumera på vårt månadsvisa nyhetsbrev där du får ta del av trender, strategier, praktiska tips inom digital... http://www.episerver.com/About-Us/Sign-up-for-newsletter/ Fri, 19 Apr 2013 11:23:00 GMT http://www.episerver.com/Campaigns/North-America/Business-Case-B2B-eCommerce/ http://www.episerver.com/Campaigns/North-America/Business-Case-B2B-eCommerce/ Thu, 18 Apr 2013 15:38:00 GMT http://www.episerver.com/Best-practices-on-the-web/7-Steps-to-the-Perfect-Mobile-Commerce-Strategy/ Mobile is no longer a trend, or even just an opportunity; it is quickly becoming a new standard for consuming content. We asked 1,000 UK consumers to tell us about how they use and shop on mobile devices, and undertook a benchmarking study assessing the mobile sites and apps of some of the UK’s top retailers. Find out what Debenhams, M&S and other top retailers are doing to respond to the growi... http://www.episerver.com/Best-practices-on-the-web/7-Steps-to-the-Perfect-Mobile-Commerce-Strategy/ Fri, 12 Apr 2013 14:45:00 GMT http://www.episerver.com/no/Eventer/Kurs/Demofrokost/ http://www.episerver.com/no/Eventer/Kurs/Demofrokost/ Tue, 12 Mar 2013 14:51:00 GMT http://www.episerver.com/Best-practices-on-the-web/10-Reasons-to-go-Mobile-Now/ Less than 10% of websites today are mobile-friendly. With the continued growth of mobile devices, businesses across industries need to be prepared to adequately represent themselves on this very important channel. When it comes to providing an excellent customer experience that engages your audience, a mobile marketing strategy is critical to success. Download "10 Reasons to Go Mobile Now" and... http://www.episerver.com/Best-practices-on-the-web/10-Reasons-to-go-Mobile-Now/ Wed, 06 Mar 2013 16:31:00 GMT http://www.episerver.com/Best-practices-on-the-web/What-is-Marketing-Automation/ Marketing automation is one of today's hottest areas in digital marketing. In short it refers to a set of tools that enables companies to trace digital footprints, automate marketing activities and measure what really works. Used properly it can be an indispensable tool for demand generation, lead nurturing and ultimately revenue growth. This brief guide introduces the reader to the subject and... http://www.episerver.com/Best-practices-on-the-web/What-is-Marketing-Automation/ Wed, 20 Feb 2013 14:00:00 GMT http://www.episerver.com/About-Us/holidaycountdown2012/ http://www.episerver.com/About-Us/holidaycountdown2012/ Tue, 11 Dec 2012 09:09:00 GMT http://www.episerver.com/Best-practices-on-the-web/The-Mobile-Commerce-Checklist/ The time to make mobile commerce a core component of your e-commerce strategy is now. But where do you start? And how do you make sure you get it right when you do? Download our guide The Mobile Commerce Checklist to get started. Lead generator download . . http://www.episerver.com/Best-practices-on-the-web/The-Mobile-Commerce-Checklist/ Tue, 20 Nov 2012 09:39:00 GMT http://www.episerver.com/Best-practices-on-the-web/Multi-Screeners/ Despite all the talk about mobile in recent years, most of us still cling on to a desktop centric worldview. We produce content for a desktop environment and then adapt it to mobile (or not). We do this because it is what we are used to and because the tools we work with are heavily biased towards the desktop. However, as we move into the post-pc era it is becoming increasingly evident that... http://www.episerver.com/Best-practices-on-the-web/Multi-Screeners/ Mon, 19 Nov 2012 11:42:00 GMT http://www.episerver.com/Best-practices-on-the-web/UK-Ecommerce-Performance-Index-2012/ With retail competition as fierce as ever, it is vital for online retailers to differentiate themselves and offer the best possible experience (not just price), on every device, in order to keep customers spending. That's why we've conducted a consumer research to gauge the expectations of online shoppers and identify the make-or-break factors for consumers parting with their money online.... http://www.episerver.com/Best-practices-on-the-web/UK-Ecommerce-Performance-Index-2012/ Mon, 01 Oct 2012 10:00:00 GMT http://www.episerver.com/Best-practices-on-the-web/The-Rise-of-the-Social-Buyer/ Shopping has always been a social experience. People get together, go out and buy things. Then they show friends what they’ve bought. And they tell everyone about the great deals they got. Of course, today, social has taken on a whole new meaning. Its scope has widened beyond any individual’s inner circle of close friends. And it has a power to make or break your sales. Download this ebook to... http://www.episerver.com/Best-practices-on-the-web/The-Rise-of-the-Social-Buyer/ Thu, 13 Sep 2012 12:56:00 GMT http://www.episerver.com/Events/Oslo-Forhandsvisning-av-EPiServer-7/ http://www.episerver.com/Events/Oslo-Forhandsvisning-av-EPiServer-7/ Thu, 16 Aug 2012 15:11:00 GMT http://www.episerver.com/Best-practices-on-the-web/The-Agile-Commerce-Dividend/ Customers are more demanding than ever. Simply delivering a competent e-commerce site is no longer enough to ensure success. Today, customer experience is the real differentiator. Experience that spans all channels – web, social, mobile, affiliate, even in-store. This means both opportunity and risk for retailers. Only those agile enough to respond can fully realize the potential that modern... http://www.episerver.com/Best-practices-on-the-web/The-Agile-Commerce-Dividend/ Thu, 05 Jul 2012 11:00:00 GMT http://www.episerver.com/Best-practices-on-the-web/Why-SEO-Belongs-to-Content-Marketers/ Three trends within SEO SEO hasn't traditionally been a core skill of the content marketer. It's usually been done by hired "SEO ninjas", using all manner of arcane techniques to improve rankings and drive traffic. That's all changing, with the convergence of three trends: 1. Search engine algorithms are swinging away from rewarding SEO dark arts towards decent, relevant, original content : the... http://www.episerver.com/Best-practices-on-the-web/Why-SEO-Belongs-to-Content-Marketers/ Tue, 17 Apr 2012 14:00:00 GMT http://www.episerver.com/Best-practices-on-the-web/Tackling-the-social-challenge/ The social media juggernaut hasn't slowed Last year we conducted research to see how UK brands were tackling the onslaught of social media. The results found that while businesses were clear about the need to be active on social channels, there was general confusion about how best to go about it. One year on and we've returned to this theme to see how things have changed in the last 12 months.... http://www.episerver.com/Best-practices-on-the-web/Tackling-the-social-challenge/ Tue, 27 Mar 2012 12:16:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-to-drive-traffic-and-increase-ROI-on-social-media-marketing-campaigns/ Social has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content. But it's the very size of the opportunity that's the biggest problem. When marketing budget and resources are tight, where do you focus? And how can you be sure that the right message gets out to the right audienc... http://www.episerver.com/Best-practices-on-the-web/How-to-drive-traffic-and-increase-ROI-on-social-media-marketing-campaigns/ Thu, 22 Mar 2012 13:35:00 GMT http://www.episerver.com/Best-practices-on-the-web/The-rise-of-the-community-manager/ The fact that businesses are flocking to social channels is no surprise. But in their rush to set up Facebook pages, launch Twitter accounts and start forums, how many have thought about how best to manage these communities in the long term? Faced with a barrage of tweets, comments and likes, how many companies are really geared up to manage the social media onslaught? Social media marketing... http://www.episerver.com/Best-practices-on-the-web/The-rise-of-the-community-manager/ Mon, 19 Mar 2012 09:41:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-do-you-gain-maximum-benefits-of-your-e-commerce-operation/ These lessons are: Put customer experience at the center (first, last and always) Focus on friction (get out of the way of the sale) Things happen – deal with them Reviews – power to the people (profits to you) The rise of the mobile shopper – are you ready? Be anal about analytics – test your gut Don't stop at payment – unlocking the door to repeat sales Together, these seven lessons can help... http://www.episerver.com/Best-practices-on-the-web/How-do-you-gain-maximum-benefits-of-your-e-commerce-operation/ Tue, 13 Mar 2012 14:29:00 GMT http://www.episerver.com/Campaigns/How-do-I-create-and-run-a-successful-Facebook-stores/ http://www.episerver.com/Campaigns/How-do-I-create-and-run-a-successful-Facebook-stores/ Thu, 09 Feb 2012 21:13:00 GMT http://www.episerver.com/Best-practices-on-the-web/Sosiale-intranett/ Forbedre organisasjonens effektivitet Et velfungerende intranett knytter ansatte sammen og gjør det enkelt for dem å dele ideer og informasjon. Dette fører til økt effektivitet i organisasjonen gjennom at de ansatte raskere finne den informasjonen de trenger for å gjøre jobben sin bedre. Stimulere til samarbeid De fleste intranett er et sted hvor en organisasjon snakker til sine ansatte. Et... http://www.episerver.com/Best-practices-on-the-web/Sosiale-intranett/ Mon, 28 Nov 2011 14:30:00 GMT http://www.episerver.com/Best-practices-on-the-web/Personalisering/ Tilpass innholdet etter den besøkende Akkurat som vi i den fysiske delen av bedriften tilpasser budskap, produkter og tjenester til kunden vi møter skal vi gjøre det samme i digitale kanaler. Personalisering handler om å respondere på det brukeren sier han eller hun er interessert i. Dette kan være direkte gjennom søkeord eller indirekte gjennom hva brukeren har sett på ved tidligere besøk.... http://www.episerver.com/Best-practices-on-the-web/Personalisering/ Mon, 28 Nov 2011 13:42:00 GMT http://www.episerver.com/Best-practices-on-the-web/mobileresearch/ Learn more what consumers wants and develop a mobile strategy When we asked about the ownership of mobile devices, the majority of UK consumers (59%) now own a smartphone, and 18% own a tablet device. The internet is clearly one of the main ways consumers are using these devices. Almost three-quarters of consumers that have a mobile device (73%) said they have accessed a website on it in the la... http://www.episerver.com/Best-practices-on-the-web/mobileresearch/ Fri, 25 Nov 2011 09:34:00 GMT http://www.episerver.com/Best-practices-on-the-web/Engaging-patients-online/ 88% of consumers use internet to make health decisions According to Pew Internet Research, 88% of consumers use the internet to make health decisions. However, few healthcare delivery organizations are investing in integrated online marketing strategies that could amplify the quality of care delivered and boost patient recruitment and loyalty. Online presence plays an important role Hospital... http://www.episerver.com/Best-practices-on-the-web/Engaging-patients-online/ Wed, 23 Nov 2011 14:31:00 GMT http://www.episerver.com/Best-practices-on-the-web/Create-a-360-online-strategy/ With the explosion of online channels, you need to take a more holistic view of your online presence: it's what happens on your site, your internal activity and all other sites connected to yours. The key is to do what works best rather than doing everything. Of course, everyone needs to start somewhere. So, whether you are reviewing your current strategy or creating a brand new one, here are... http://www.episerver.com/Best-practices-on-the-web/Create-a-360-online-strategy/ Wed, 26 Oct 2011 14:09:00 GMT http://www.episerver.com/Best-practices-on-the-web/Everything-for-your-online-presence/  Content It's critical to manage your online content in an easy and effective way. Content is still king, whether it’s text, images or other types of media. You need it to drive traffic, engage the audience and make them come back. You also need tools for social media sharing and blogging. If you can't update your website regularly and efficiently to keep up with today's demanding website... http://www.episerver.com/Best-practices-on-the-web/Everything-for-your-online-presence/ Mon, 24 Oct 2011 09:44:00 GMT http://www.episerver.com/Best-practices-on-the-web/Next-generation-of-eCommerce-gets-social/ As the value of social networking grows, a new wave of opportunities has emerged by integrating social media and commerce. Organizations are learning how to embrace social media technologies, create niche communities and combine e-commerce to fully monetize their online initiatives. Customers now don't shy away from expressing how much they want, love or dislike a product or service online.... http://www.episerver.com/Best-practices-on-the-web/Next-generation-of-eCommerce-gets-social/ Wed, 19 Oct 2011 21:13:00 GMT http://www.episerver.com/Best-practices-on-the-web/Thank-you/ We hope you find it useful. If you have any questions please contact us at marketing@episerver.com http://www.episerver.com/Best-practices-on-the-web/Thank-you/ Wed, 12 Oct 2011 14:35:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-can-reuse-webcontent-on-Facebook-and-Twitter/ Integrate your communication online You have your core site. You have microsites and blogs. You may have mobile-optimized sites. You may have banner ads. You're probably on Facebook and Twitter, too. In fact, today, you could be on a vast number of online properties spread right across the world. Pretty soon this results in your core site not matching your microsites, and your blog not matching... http://www.episerver.com/Best-practices-on-the-web/How-can-reuse-webcontent-on-Facebook-and-Twitter/ Tue, 13 Sep 2011 14:49:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-do-I-build-a-branded-community/ Build a Plan: 1-4 weeks To develop a holistic online experience you need to start with a customer-focused plan. Don't rush your strategy, work out your business objectives and ask yourself: what value does the community provide for the brand and your customers? And, what would make a member want to join and contribute? Prepare to Launch: 2-16 weeks As your community site is built, plan for the... http://www.episerver.com/Best-practices-on-the-web/How-do-I-build-a-branded-community/ Mon, 05 Sep 2011 15:14:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-can-I-engage-customers-with-email-campaigns/ We don’t think you should spend time and effort on email campaigns that don’t produce results. Use targeted lists Start by segmenting your audiences into target groups. It can be job titles, industry, demographic information, purchase history, and size of the company, etc. Adapt your content You don’t want to send the same email to everyone. You will naturally receive better results by adapting... http://www.episerver.com/Best-practices-on-the-web/How-can-I-engage-customers-with-email-campaigns/ Mon, 22 Aug 2011 16:51:00 GMT http://www.episerver.com/Best-practices-on-the-web/Three-steps-to-an-effective-website-/ Most marketers still take a sequential approach to developing and improving their sites. They will try something one time. If they are happy with the results, they will try it again. If not, they will try something else. If this new thing works better, they may stick with it. If not, they’ll either go back to the earlier approach or try yet another approach. If you want to improve, you need to... http://www.episerver.com/Best-practices-on-the-web/Three-steps-to-an-effective-website-/ Mon, 22 Aug 2011 16:39:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-do-I-use-social-engagement-to-sell-more-on-my-e-commerce-site/ Interactive and social aspects are important for online shoppers The survey results clearly indicated that online shoppers now expect retailers to add value to their web experiences, and highlighted a number of more interactive, engaging and social aspects as vital or important. These include user reviews, product recommendations, online order tracking and the ability to share information about... http://www.episerver.com/Best-practices-on-the-web/How-do-I-use-social-engagement-to-sell-more-on-my-e-commerce-site/ Mon, 22 Aug 2011 16:25:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-do-I-make-my-content-searchable/ Here’s a quick overview of the Big Five SEO disciplines: 1. Analytics and intelligence Remember the Scouts’ motto? Be prepared. Good planning for SEO starts with an assessment of where you are today. Before you begin your SEO you need to go through your site’s analytics and understand things like who’s visiting your key pages and what search terms they‘re using to find you. You can then use thi... http://www.episerver.com/Best-practices-on-the-web/How-do-I-make-my-content-searchable/ Mon, 22 Aug 2011 14:57:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-do-I-measure-and-know-I-am-doing-the-right-things-on-my-site/ Most people would probably agree that a website is successful if it meets the business’s objectives. This is true no matter what they are, e.g., fast, friction-free sales for the e-tailer, thought-leadership and relationship-building for the business consultancy, etc. Key questions for a successful website Is it delivering a high return on investment (ROI)? Is it reaching the people you need to... http://www.episerver.com/Best-practices-on-the-web/How-do-I-measure-and-know-I-am-doing-the-right-things-on-my-site/ Mon, 22 Aug 2011 14:26:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-can-I-make-my-website-social/ A social website is any site that invites people to participate by publicly sharing their thoughts, feedback, opinions, links and any content they’ve created. It also encourages them to share their experiences with friends or colleagues, whether on the site or beyond, and makes it easy to do so. The elements of the social web, start here Blogs A brand without a blog is a brand with nothing to... http://www.episerver.com/Best-practices-on-the-web/How-can-I-make-my-website-social/ Mon, 22 Aug 2011 13:58:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-can-I-personalize-my-content-to-our-visitors-on-the-website/ Web personalization is delivering targeted content and adaptive web experiences based on what you know about each visitor. Your own personalization efforts can use as much or as little of this kind of insight as you need to drive the content you choose to present in each session. The point is not to make every session perfectly targeted from day one – just to improve the relevance of each sessi... http://www.episerver.com/Best-practices-on-the-web/How-can-I-personalize-my-content-to-our-visitors-on-the-website/ Mon, 15 Aug 2011 11:45:00 GMT http://www.episerver.com/Best-practices-on-the-web/How-can-I-easily-change-the-design-on-my-website/ Perhaps you need to find a web developer every time you want to modify a landing page. This can be frustrating and slows down the turnaround time of your campaigns. That's why EPiServer developed  EPiServer 7 CMS. With EPiServer 7 CMS, the focus is on managing content without any boundaries, and creating maximum impact. Small content blocks (i.e. banners, maps and teasers) make it easy for... http://www.episerver.com/Best-practices-on-the-web/How-can-I-easily-change-the-design-on-my-website/ Mon, 15 Aug 2011 11:34:00 GMT