We know that it isn't always easy to be creative and find new ways of developing and improving your digital communications. To assist you along the way, we’ve gathered useful materials we've developed around online communications from how to socialize your website and ecommerce site, mobilize your online presence, personalized web content and much more.
To assess how consumers and marketers are responding to the increasingly mobile nature of the internet and an app-based economy, we surveyed over 1,000 people in the UK about their views on the features that are important when using a mobile website
EPiServer is a software company providing robust, flexible and highly customizable solutions that support and manage the four most important areas of a company's online presence: Content management, Community and social media, Commerce and Communication.
With EPiServer, you can manage your mobile presence as easily as you do your desktop web presence. In other words, your mobile strategy doesn't have to be separate from that of your traditional site.
The online world is more fragmented than ever before. From billboards and TV commercials through to blogs, emails and tweets, we are bombarded with communications. And it’s no different for our customers.
Smartphones have become ubiquitous. Tablets are on the rise. Laptops are no longer the only way to reach the internet, or interact with brands, while on the move. Is your online strategy evolving to meet the growing needs of an on the go world?
Taking the best practices from our customers' development of engaging branded communities, we have identified a four-stage process, which, when deployed over a 3- to 6-month period, can lead to successful community projects.
All marketers work with some sort of email marketing, but not all of us are successful. Here are some best practices on how to engage your audience with email marketing.
What’s your website done for you lately? The problem for many site owners is that they cannot answer this question with any real level of certainty.
The websites of UK retailers are failing to meet consumer expectations according to an EPiServer study, which asked consumers about their online shopping preferences and then benchmarked retailers to see how they shaped up.
SEO used to be considered a black art and one that search specialists could charge zillions for. Now, it’s settled down to a core of five mini-disciplines that are really just common sense.
It is pretty safe to say that anyone reading this will want their site to be a success. After all, a successful website can drive business, retain customers and save money.
The social web is about fully engaging users and treating them as more than just consumers of content or adherents to your agenda.
It’s a deceptively simple idea: instead of delivering the same web experience to every visitor, why not give each visitor the most relevant, targeted experience possible?
As a marketing or communications professional it's important for you to have control over how your website looks and functions. However, sometimes you may feel constrained by your technical know-how.