Three trends within SEO

SEO hasn't traditionally been a core skill of the content marketer. It's usually been done by hired "SEO ninjas", using all manner of arcane techniques to improve rankings and drive traffic. That's all changing, with the convergence of three trends:

1. Search engine algorithms are swinging away from rewarding SEO dark arts towards decent, relevant, original content: the sort that marketers are great at producing. Google's 2011 Panda update was the turning point, and the trend is continuing today.

2. Content marketing is on the rise as marketers experience the power of intelligent, useful and relevant content to generate awareness, leads and conversions.

3. SEO is increasingly automated – and with smart new tools that optimise your page content as you go, who needs expensive SEO specialists.

Start optimizing your content for SEO yourself

This guide is for content marketers who’d like to add SEO to their skillset but haven’t yet done so. And with SEO becoming increasingly synonymous with smart, relevant, original content, you’ll find it's swinging in your favour.

This guide will show how you can start optimizing your content for search yourself – without big additions to your team or budget. Download it today and get started.