Learn more what consumers wants and develop a mobile strategy
When we asked about the ownership of mobile devices, the majority of UK consumers (59%) now own a smartphone, and 18% own a tablet device.
The internet is clearly one of the main ways consumers are using these devices. Almost three-quarters of consumers that have a mobile device (73%) said they have accessed a website on it in the last 12 months, 67% have used an app. In addition, when asked about what they are doing on these sites, 33% said they had made a purchase using a website on a mobile device in the last year, while 26% had done so through a mobile app.
Overall the surge in mobile internet usage, and the fact that consumers are using the mobile web to transact shows a further maturing of the industry and a willingness by consumers to take mobile functionality to the next level. Learning more about what consumers want from mobile devices will enable you to develop a mobile strategy that is geared to success.