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Smarter and faster marketing = more sales

In today’s hyper-competitive world, speed and agility matter. If it takes you days to launch a campaign, you’ll simply miss the boat. With EPiServer Commerce, you get a blank canvas to create instant, targeted campaigns with all of the tools you need to personalize and optimize your content.

It means you can sell more, faster, and with less effort.


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Quick launch multichannel campaign


EPiServer Commerce is designed for agile marketers who need to quickly respond to market changes and launch targeted campaigns. The platform's web-based, drag-and-drop interface makes difficult things easy so you can drive more sales quicker.

Creating a new campaign has never been easier with flexible design and layout control. Just drag and drop the content, editorial and product range into places and they will be automatically optimized for the page and across PC, mobile and tablet, in real time.

You can also do more with less by creating a block of content once and reuse it across multiple pages, sites and channels to further speed your time to market.

Personalize the Customer Experience

Personalized content is key to increasing conversions. Customers don't just want unique experience, they expect it. With EPiServer Commerce, we've made it simple to deliver the right message to the right audiences with Visitor Groups.

By customer, market and channel: Create highly targeted promotions based on demographics, locations, purchase history, behavioral data, device and much more.

By promotion: Incentivize and increase average order value (AOV) with imaginative use of promotion codes – give new customers a shipping discount or loyal customers a 10% off.

By social media: Social networks are not made equal and serve different purposes. Use a single interface to personalize content by social channel and share it across Linkedin, Facebook and Twitter.

And you can preview the experience for each Visitor Group and be in control.

Optimize conversion rates

Conversion rate optimization (CRO) can be a chore without the right tools. EPiServer Commerce gives you the tools to test and measure your site performance, and use these insights to drive more sales continuously.

  • 1
    Automate content optimization: The self-optimizing multivariate testing feature intelligently learns which content block works best with your customer segments and automatically displays that content more often to help you improve performance over time.
  • 2
    Test and measure how you want: Perform A/B testing on pages, text and design elements to get an instant view of how the content performs. You can set a single goal or group several goals into one campaign to get a complete view of their performance.
  • 3
    Simplify SEO effort: We build SEO insights into every page and provide real-time advice to improve your search ranking, ensuring your content is always optimized for targeted keywords as you create.

Speed conversion paths with search relevance

A search query gives you valuable information about your customer’s buying intent so presenting the most relevant search results based on these insights will dramatically improve your site performance. Yet providing relevant, SEO optimized content and product landing pages for every search query, with speed, has up until now been a laborious task.

With advanced tagging and faceting technology, you can now turn any number of search queries into highly relevant landing pages, setting your content and product information free from rigid site structure and presenting a personalized experience based on your visitors’ search behaviour. The innovative search tecnology helps your businesses achieve this by increasing relevance and carefully guiding customers to the product or piece of content that aligns with what they need. It also recommend related content and product pages automatically to maximize the basket value and chances for conversion. 

Find out more about automatic landing pages

Customer Spotlight: Ian is happy!


Ian Wright, CIO at Australian retailing group Fusion Retail Brands, is smiling about their 160% online sales increase and nearly doubled conversion rate deriving from their four brands integrated EPiServer Commerce site.

“Having four sites integrated into one e-commerce solution is like having four stores in the high street, with an option to shop in all of them at once,” Ian says.


Read the full case

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