Campaign Marketing

An easier, faster way to sell more online

With EPiServer Commerce, you get the best-in-class multichannel content and commerce solution to create instant, targeted campaigns, with all the tools you need to personalize and optimize your offer.

 

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Discover The Digital Experience Cloud and take your digital commerce to the next level.

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EPiServer Commerce is designed for agile marketers who need to quickly respond to market changes and launch targeted campaigns. The platform’s web-based drag-and-drop interface makes combining content and product merchandise easy, so you can drive more sales quicker.

Creating a new campaign has never been easier with flexible design and layout control. Drag and drop the content, editorial and product range into places and let it automatically optimized for the page and across PC, mobile and tablet.

 

Optimize conversion rates


Conversion rate optimization (CRO) can be a chore without the right tools. EPiServer Commerce gives you the tools to test and measure your site performance, and use these insights to drive more sales continuously.


  • 1
    Automate content optimization: The self-optimizing multivariate testing feature intelligently learns which content block works best with your customer segments and automatically displays that content more often to help you improve performance over time.
  • 2
    Test and measure how you want: Perform A/B testing on pages, text and design elements to get an instant view of how the content performs. You can set a single goal or group several goals into one campaign to get a complete view of their performance.
  • 3
    Simplify SEO effort: We build SEO insights into every page and provide real-time advice to improve your search ranking, ensuring your content is always optimized for targeted keywords as you create.

Customer Spotlight: Ian is happy!

 

Ian Wright, CIO at Australian retailing group Fusion Retail Brands, is smiling about their 160% online sales increase and nearly doubled conversion rate deriving from their four brands integrated EPiServer Commerce site.

“Having four sites integrated into one e-commerce solution is like having four stores in the high street, with an option to shop in all of them at once,” Ian says.

 

Read the full case

Speed conversion paths with search relevance

A search query gives you valuable information about your customer’s buying intent so presenting the most relevant search results based on these insights will dramatically improve your site performance. Yet providing relevant, SEO optimized content and product landing pages for every search query, with speed, has up until now been a laborious task.

With advanced tagging and faceting technology, you can now turn any number of search queries into highly relevant landing pages, setting your content and product information free from rigid site structure and presenting a personalized experience based on your visitors’ search behaviour. The innovative search technology helps your businesses achieve this by increasing relevance and carefully guiding customers to the product or piece of content that aligns with what they need. It also recommend related content and product pages automatically to maximize the basket value and chances for conversion. 


 

Get a personal demo of the Digital Experience Cloud for Commerce

In a demo tailored to your requirements, a product expert will demonstrate how EPiServer can impact the customer experience, increasing conversions and driving revenue from your online strategy.