Pelly Butiksinredningar has room to grow in their e-commerce solution

Pelly Butiksinredningar wanted to strengthen relationships with existing customers by making it easier to place orders. Pelly’s biggest client wanted an online solution that was available 24/7 and not just a service that is open during business hours.

Future-proof e-commerce solution that fits all customers

While working to reach a specific customer's requirements, the challenge was to build an e-commerce solution that will be used by all Pelly Butiksinredningar’s customers in the future.

Early and close collaboration with the largest customer

Pelly Butiksinredningar's largest customer's users were engaged in a very early stage in the project. By involving the user right from the start, an online solution was developed that fits the user's specific needs. Stendahls, the developing partner, got a good insight into what the user's work process looked like and how the users would work and navigate in the finished system. This identified bottlenecks that in in many cases were due to the user's communication flow.

Based on the requirements of all users, internal and external, a specification was created and sent to several platform vendors. EPiServer Commerce met all requirements. Since Pelly Butiksinredningar already used EPiServer CMS, they knew and liked the platform. EPiServer was also seen as a stable supplier with a long-term plan, which made Pelly Butiksinredningar feel they had a platform that they could grow with while increasing their e-commerce offer in the long term.

The results exceeded expectations

Pelly Butiksinredningar has stronger ties to their existing users through an online solution that is available around the clock. Functions help the user to make comments related to specific orders and collect all communications in the right place. As nothing is missed, the solution has also reduced the number of delivery failures. It has also managed to reduce distribution costs through fewer small, partial shipments, which are a result of more complete orders. Because of the reduced pressure, customer service staff also experience less stress.

The solution has also streamlined the internal workflow. Since all product data is retrieved from Pelly Butiksinredningar´s business system, salespeople have been forced to review their product data, which in turn generated higher quality.

With the user involved in every step of the process, the implementation of the online solution went very smoothly. The users with minimal computer experience were the users who really embraced the system because of the logic and flow in the system. The most popular features of the system are order overview, to be able to work with product data offline and the ability to filter the product range.

The next step is to introduce the solution to all of Pelly Butiksinredningar's customers.

Partner

Stendahls, www.stendahls.se

Contact person: Anna-Maria Ölander