New Renault website offers unique visual experience

The large, high-quality images of the vehicle range together with an information structure adapted to different target groups has resulted in visitors giving the site top grades. The praise from Renault Nordic is also clear; they are extremely satisfied and enthusiastic both about LBi's creative concept and technical presentation and EPiServer's user-friendliness and flexibility.

Common platform for different markets

Renault Nordic gave LBi the task of delivering a new Nordic website with the ambition of creating a common platform across which the four Nordic markets could communicate. The aim of Renault's website was to have updated and relevant information about Renault's vehicle range and services, create excitement and expectation about the Renault trademark, and give the user an experience that was as close to buying a car as possible. Other aims were to make the organization more efficient and to clearly divide the responsibilities for developing and updating the online content. LBi chose EPiServer for its flexibility and ease of use, to realize the vision that Renault Nordic had for their new site.

Communicating the brand online

LBi developed a creative concept for the digital platform that was based on Renault Nordic's marketing communications strategy. Renault's innovative design and their leading position in safety and environment had to be reflected in the new website. Renault's site is not so traditional, it focuses more on communicating the right feeling for the vehicles and the Renault brand, and aims to make visitors' experience more interesting, without forgoing clear and relevant information.

An effective channel was created for Renault's customers by combining this with a well-planned flow for the different target groups. All the Renault business processes are supported, e.g. new and used car sales and offers for financing, insurance and service.

Overcoming integration challenges

The challenge was to find and create a technical platform that could realize a concept built on visuals and interactivity. EPiServer was chosen thanks to its flexibility and the ability to integrate different technologies and media into the content.

Target group analysis showed that large, clear images of the vehicles were important to be able to get a good feel for the differnt models available. It is possible to view the vehicles in different colors, from different angles, and to compare the models. All the data about the different models is stored in EPiServer in a specially developed tool called "Model Tool", which provides a better overview and makes updating easier.

Website visitors can find a dealer from a clickable map or drop-down list, or choose to search for used cars in a searchable database. Everything, including different types of media, can be easily updated via EPiServer.

In order to highlight Renault's profile within Safety & Environment, this section of the website was designed with a more interactive brochure concept, integrating film and visual effects on these pages. Even the often unexciting section "About Us" was visually lifted with what the "Renault Passion", dedicated to the core values that the Renault brand represents.

Reinforcing the Renault brand online

Renault Nordic strengthens its brand and clarifies its business benefits by visually demonstrating the vehicle range and supporting different business processes on the website. The site also increases web traffic to Renault dealers, as the prospect process has been made more efficient with a tool integrated into EPiServer.

Renault's new Nordic website makes updated and relevant information more accessible. The different applications integrated into EPiServer, e.g. Find a dealer, Search used cars, together with the exceptional visualization of the vehicle models, make it possible for visitors to find what they're looking for on the website.