Variety, The Children's Charity, needed a more user-friendly website. Six months after the launch of the new website it showed a 50% increase in traffic.
"Whether our users are supporters, donors or recipients of equipment from Variety, our aim is to engage, inform and help them via the website. EPiServer helps us do this through its Community module, allowing people to blog, post photos and interact, or create their own community. Since Variety does not employ dedicated IT staff, EPiServer's ease of use saves costs and engages our communication staff in the process. This means the site is always up to date, relevant, interactive and growing says David Small, CEO at Variety.
Six months after launching the new Variety website, it showed a 50 percent increase in traffic compared to the last full 12 months of the previous site. Online donations have also increased significantly, and several new corporate partners have found Variety via our website."
Variety, The Children's Charity, provides grants to Australian families and organizations for children who are sick, disadvantaged or have special needs. The charity decided in 2010 that its website needed to be more user-friendly.
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