Facebook, communities and mobile websites have created new opportunities for communicating with your customers. For example, you can read how the grocery store chain Coop in Norway uses smartphones, touchscreens and online videos to help their customers plan, buy and make their dinner.
It is also important to remember that customers don’t think in terms of channels. They recognize your brand and know how to interact online. You need to make sure the brand experience doesn’t get split up across several channels, and that you are consistent and present the right content in the right context.
In this issue we also interview Seth Godin, the bestselling author and blogger on internet marketing. Seth gives insightful advice about how to get your message heard – and about the dangers of mediocrity and marketing to “normal” people. In our theme article, we get back to basics and look at six key ways you can make your website the best it can be.
When it comes to analyzing websites, many people focus on the number of visitors they get. This is important, but is also crucial to know what people are doing on your site once they get there. With EPiServer Campaign Monitor and Optimization you can run campaigns, analyze the results, then make improvements that increase the effectiveness of your site.
If you like to read the magazine please download the issue below.