RAPP used to do direct marketing. We still do. These days though, direct marketing means engaging customers at any point in the journey where we can measure their behaviour and provoke responses.
That’s why RAPP is a full-service, integrated, global agency. In the UK we do data and CRM, we do creative across all channels, we do digital in a big way, we do strategy, we offer specialist healthcare services, we do media buying and planning, we do technical development, we do telephone services management, we do experiential marketing – in fact, we do almost everything, because your customers are everywhere.