Our Blog rss link

Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.

  • Image of author

    Mind The Personalisation Gap

    Karl Hampson, Commercial and Board Director at Realise, an Episerver Premium Solution Partner, shares his thoughts on the future of personalisation and the key issues with the Big Data Personalisation model.

    Karl Hampson Thursday, April 28, 2016

  • Image of author

    Microsoft and Episerver Azure: A Good Fit by Design

    With Azure, Episerver is enabling our customers to take business intelligence to the next level and provide even more engaging experiences for their customers.

    Bob Egner Monday, April 04, 2016

  • Image of author

    Amelia Earhart, the Digital Ninety Nines, and My Pledge for Parity

    Earhart was an American aviation pioneer, and the first female to fly solo across the Atlantic Ocean.

    James Norwood Friday, April 01, 2016

  • Image of author

    Episerver, The Little Engine That Could

    Although not widely recognized outside of the United States, The Little Engine That Could is an illustrated children's book that was first published in 1930 and written by the charmingly named Watty Piper (actually a pen name of Arnold Monk), and is used to teach children the value of optimism and hard work.

    James Norwood Monday, March 28, 2016

  • Image of author

    A B2B blueprint for online personalization

    We oftentimes forget that B2B e-commerce buyers are also B2C shoppers. They’ve grown accustomed to an intuitive, easy, and personal B2C website experience from shopping online for themselves and their families.

    Elizabeth Cordeiro Thursday, March 17, 2016

  • Image of author

    How to suck at social – what Tesla, Ford, and Honda can tell you about social engagement

    Most businesses feel the need to ”be on social”, but how do you measure the outcome and is that a channel you should prioritize? We took a look at a number of big and small car brands in the US to gain some insight into what works, and what doesn't.

    Adam Blomberg Monday, March 14, 2016

  • Image of author

    That was the year that was: 365 days with the new Episerver

    In 2015 I spent less than three months at home in Southern California. In 2015 I racked up an unenviable 150,000 miles on United Airlines alone – air stewards on UA935 would welcome me back on board as “James” as if some favorite cousin. Some of my trips last year were close on three months long and on occasion took in more than 20 cities. Needless to say, it’s not something I relish doing again this year (even if my United Mileage Plus account already sits at close to 30,000 miles for 2016), but you see – I was on a mission.

    James Norwood Thursday, March 10, 2016