Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to EPiServer of course but also the market in general.
The results are in for EPiServer’s study ranking the digital campaigns of the leading presidential candidates, and two people have a clear position at the top: Donald Trump and Bernie Sanders. Trump, of course, is well known for his frequent and often controversial tweets, and Sanders’ website draws more daily visitors than any other candidate.
Joakim Holmquist Wednesday, September 30, 2015
In partnership with Digital Doughnut, EPiServer recently surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omnichannel strategies, as well as insights about how well marketers feel they are able to implement these strategies.
Youtse Sung Monday, September 28, 2015
Over the last five years, content marketing has grown increasingly sophisticated. In order to encourage consumers to engage with their promotional messaging, marketers have needed to create content that is genuinely informative, educational, and even entertaining for their customers. In many ways, the “marketing” part of content marketing (hard sells, calls to action, etc.) has increasingly given way to the “content” part of the equation.
David Bowen Wednesday, September 09, 2015
The inaugural EPiServer Ascend 2015 Event takes place this November in Las Vegas and I have to say I’m excited. It’s going to be the largest gathering of Ektron and EPiServer customers, partners and developers we’ve seen, and my own journey to Vegas this Fall started some 8 years ago.
James Stout Monday, August 31, 2015
At EPiServer Ascend ’15 you will learn, you will network, you will get better at what you do, and you will have a ton of fun! Here are a few things I hope marketers will take away from the conference:
Jessica Fardin Monday, August 24, 2015
Selecting the software to manage content on your website as well as all other channels is neither a small nor simple task. Though it can often feel daunting to someone who doesn’t live and breathe Web Content Management on a daily basis, the difficulty should not be used as an excuse to make what feels like a quick and easy selection but may turn out to be problematic in the long run.
James Stout Tuesday, August 18, 2015