Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to EPiServer of course but also the market in general.
Once a certain term becomes a buzzword its true importance is usually washed away in a wave of low quality content that blur its true importance. While, customer centricity can take many shapes, here is one very concrete example to get you started.
Joakim Holmquist Friday, October 24, 2014
One component of digital leadership is to select software that empowers you to deliver online experiences that keeps visitors coming back for more.
Bob Egner Monday, October 13, 2014
Your new CMO has great power and influence. The connected customer is your new Chief Marketing Operative.
Donna Pahel Wednesday, October 08, 2014
Mobile commerce is very much here and now. According to The Centre for Retail Research a fifth of all online spend now is now on mobile, accounting for around £8 billion. That's a huge figure, and it's only going to increase.
David Bowen Friday, September 19, 2014
At its core, modern marketing boils down to one single thing: delivering experiences that are of such high quality that users stick with you and come back for more. To deliver such experiences, managers as well as marketers need a new set of skills.
Joakim Holmquist Wednesday, September 17, 2014
There is a fundamental misunderstanding taking place right now in the customer experience field. Companies of virtually all sizes and industries are ignoring a growing body of scientific evidence showing what customers actually care about.
Joakim Holmquist Thursday, August 28, 2014