Episerver Optimizes Collaboration and Customer Experience with Episerver Connect for SharePoint

Standard connector allows seamless publishing and management of SharePoint assets in real-time

With Episerver Connect for SharePoint, marketers can leverage SharePoint capabilities to optimize and streamline enterprise content management efforts and convert internal collaboration into online marketing results

Chicago, Illinois, February 27, 2013: Episerver, a global software provider for innovative ecommerce and digital marketing solutions, today announced the availability of Episerver Connect for SharePoint, the first add-on of its kind integrating SharePoint 2013, 2010 and/or 2007 with Episerver 7 CMS to allow business users to bring their SharePoint assets to the web. With Episerver Connect for SharePoint, marketers can leverage SharePoint capabilities to optimize and streamline enterprise content management efforts and convert internal collaboration into online marketing results.

Using Episerver 7 CMS, marketers can already achieve maximum impact by managing content seamlessly across screens and channels. By incorporating Episerver Connect for SharePoint, users can automatically publish from their SharePoint collaboration platform and have content shared via social channels. The standard connector, which allows users to edit SharePoint content in Episerver or SharePoint, enables effective utilization of the information already embedded within SharePoint and ensures that Episerver 7 CMS provides an impactful online customer experience. By serving the right content to the right people in the right context, customers are receiving a consistent experience across touch points and marketers are experiencing increased engagement and improved results.

"As today's publishing environment becomes increasingly collaborative, we understand that providing our customers with the ability to optimize efficiency while improving results should be a top priority," said Bob Egner, VP of Product Management at Episerver. "With Episerver Connect for SharePoint, we're embracing the collaborative environment while also creating an opportunity for marketers and communications managers to provide a better user experience for their customers."

In addition to publishing collaborative assets, Episerver Connect for SharePoint will allow users to gain valuable insight into how their SharePoint content is performing through A/B and multivariate testing, so that they can continuously improve results. With the ability to see real-time analytics, marketers can use this information to optimize the content instantly, increasing traffic and conversion rates as well as the effectiveness of personalization and social sharing strategies.

Episerver Connect for SharePoint is available immediately. For more information on SharePoint Connect for Episerver, visit www.Episerver.com/sharepoint.

For more information:

Maria Wasing
VP of Global Marketing, Episerver
maria.wasing@Episerver.com
+46 73 852 17 52

About Episerver

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce and multi-channel marketing in a single platform to work full-circle for businesses online – from intelligent optimization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use.

Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. For more information www.Episerver.com.  

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