Partnership Combines Industry Insight With Visionary Technology to Accelerate Growth
Episerver, a leading provider of digital marketing and e-commerce solutions, today announced that Accel-KKR (AKKR), a technology-focused private equity firm specializing in software and IT-enabled businesses, has made a majority investment in the company. This investment will enable the company to continue accelerating its growth and market share.
As demand to improve experiences for the omni-channel customer grows, Episerver has successfully traversed industry challenges by offering the first combined e-commerce and web content management platform that blends marketing and sales processes. Now, as part of the Accel-KKR family, Episerver will have access to a broader network of industry expertise, which will help it with the next phase of its growth trajectory and so enable it to deliver far reaching benefits for its customers.
In Episerver, Accel-KKR sees tremendous potential to help leading organizations provide effective customer experiences through the seamless combination of digital marketing and e- commerce. Under new ownership, the company will scale up the investment in sales and marketing, research and development, as well as customer service, to solidify their position as the preferred choice for digital leaders globally.
"Accel-KKR's strategy to invest in and build leading technology companies to further their success will ensure far reaching benefits for Episerver customers and partners alike," said Martin Henricson, CEO at Episerver. "This is a perfect next step to ensure that we can continue to execute on our strategic initiatives in all regions. I and the rest of the team at Episerver are excited to be partnering with such a strong collaborative entity that can help us execute our near and long-term business objectives."
Terms of the deal were not disclosed.
For enquiries, please contact:
Maria Wasing, VP of Global Marketing
Tel: +46 73 852 17 52
Episerver connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. Episerver's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, Episerver empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 755 partners in over 30 countries, Episervers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom.