Tech Leaders - Monday

7:30AM: Breakfast

Breakfast

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8:40AM: Welcome to Ascend with President and CEO, Mark Duffell

​Join us in general session as Episerver President and CEO Mark Duffell kicks off proceedings. Hear his assessment of our business over the last year and our goals and plan for the year ahead, and learn how to get the best out of this year's Ascend conference.

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8:55AM: Keynote: Episerver Product Strategy and Roadmap with EVP Strategy and CMO, James Norwood

Join Episerver Executive Vice President of Strategy and CMO James Norwood to get right up-to-date on Episerver’s vision and product strategy for 2018 and beyond. You'll understand what Episerver's product roadmap for digital content, commerce, and marketing means to you and how it translates into significant investments we’ve made in areas such as cross-channel campaign management, artificial intelligence (AI) and autonomous personalization, all designed to empower you to achieve continuous one-to-one engagement with your customers through truly immersive experiences.

 

9:40AM: Keynote

TBA

10:45AM: Roadmap: Episerver CMS

With our continuous delivery cycle, Episerver continues to improve upon and expand our CMS offering. In this session, we will provide an overview of the direction we are going with Episerver CMS and how our plans will positively impact your business. 

10:45AM: Roadmap: Episerver Commerce

Join us as we discuss the future of Episerver Commerce, including key roadmap themes and the positive impact our plans will have on your business. We will also provide a recap of the latest enhancements and capabilities that have already been introduced through our continuous release cycle. 

11:30AM: Roadmap: Episerver Find

Episerver continues to improve Episerver Find, its Enterprise search solution built in to the Digital Experience Cloud. In this session, hear more about the direction we're headed with Find and how it will positively impact your business.

11:30AM: Customer Spotlight: Customer Success with Episerver Expert Services

Join this session to learn how a global technology solutions provider worked together with Episerver Expert Services to migrate their web presence from Ektron CMS to the Digital Experience Cloud service and their plans for an even brighter future with Episerver.

11:30AM: Embrace Your Complexity and Deliver a Connected and Coherent Digital Commerce Experience

There is a reason why we haven't all just thrown up our hands and externalized digital commerce to Amazon or Shopify. Our customers and products are unique, our technology ecosystems are entabgled, and the very depth of our business rules have a profound impact on how we profitably distinguish ourselves from the competition. In short, our businesses are individually complex, and that's a good thing.

In this session, members of the team at Luminos Labs will unpack our approach to understanding your organization. We'll then share a few tactics you can use today to embrace complexity and win with your digital commerce strategy.

Key takeaways:

During this session, audience members will be introduced to a handful of strategies used by Luminos Labs to design, implement, and deliver complex digital commerce platforms for global B2C, B2B, and B2B2C clients on the Episerver platform. These include:

  • Digital commerce discovery approach
  • Mapping the Customer Journey
  • Creating a technology ecosystem topology

12:00PM: Lunch

Lunch

1:00PM: Keynote

TBA

2:15PM: Cloud First: The What, Why and How of Episerver's Digital Experience Cloud Service

The uptake of the Cloud is happening at a significant pace within modern organizations, completely changing the way they do business. The Episerver Digital Experience Cloud service provides elastic scale, super high speed, robust security, a continuous release cycle, and a fully managed service with expert support - all without the large and costly up-front investment. Join us for a session presenting our core product - what is it? how does it work? how can it benefit your business?

2:15PM: Customer Spotlight: Individualized Experiences for Every Visitor

Hear from a successful Episerver CMS customer improving the customer journey with intelligent personalization. This session will cover the business challenges that inspired a move to the Episerver Digital Experience Cloud, an overview of the solution and implementation, and the results the company has achieved since launch. 

2:15PM: Sales and Use Tax Compliance for Ecommerce Businesses

Sales and Use Tax compliance is a pass thru activity that neither creates revenue or contributes to your bottom line. More companies are moving to the internet and becoming reliant on drop shippers to fulfill customer orders. When these components involve different states, the sales and use tax compliance can become very problematic. Join Tyler Grew, Regional Sales Manager at Avalara, for help identifying, automating and managing multistate tax issues relating to drop shipments.

2:15PM: LAB: Configure and Run Episerver Personalized Find

(Best Practice) Episerver Personalized Find is a highly scalable, multilingual, full-featured and easy to use Enterprise Search solution built to optimize the customer experience for each individual user. The solution transcends standard product and search functionality by providing true 1:1 personalization. In this session, you'll learn how to bring the power of Episerver Personalization algorithms to your search results, enabling merchandisers to:

  • Add and weight search rankings
  • Drastically reduce manual merchandising
  • Drive traffic via dynamically built landing pages
  • Enhance content discovery and reduce time spent on search

2:15PM: LAB: Digital Experience Maturity

In today’s world, it’s important to have a solid digital roadmap in place. But most companies aren’t going from a static website to e-commerce powerhouse over night. It takes time to achieve digital excellence, and you have to walk before you can run. Join us for this Digital Experience Maturity workshop and let us help you assess where your digital strategy is today and arm you with the tools needed to get you to the next phase in your digital transformation and beyond.

3:00PM: Episerver Perform and Reach: Integrated Personalization for a More Relevant and Engaging Experience

(Product Overview) Today's consumers expect a personalized experience every time they engage with your brand. Use Episerver Perform and Episerver Reach to exceed customer expectations with intelligent product recommendations for web and email, and automatic triggers and actions that quickly increase conversions, average order value and customer satisfaction. In this session, we will introduce you to Episerver Perform and Episerver Reach, two new products from our Episerver Personalization Suite. Join us to learn more about the products, see a demo and hear how other Episerver customers are already seeing a return on investment with intelligent personalization. 

3:00PM: Sponsored Session

Episerver is at the heart of a vibrant and growing community of agency, system integrator, reseller and technology partners worldwide. With 800 partner organizations in more than 30 countries ensuring first-class delivery of our customers' online projects, there is no shortage of Episerver expertise around the globe. Join us to hear from an expert Episerver partner on topics ranging from industry trends to Episerver best practices to how to stay ahead in a fast-paced digital world. 

3:45PM: Break

Break

4:15PM: Episerver Insight: Do More with Data

(Product Overview) Episerver Insight empowers companies to collect and visualize anything from personal details and preferences to transaction history, attributes and classifications, and the multichannel customer journey. Join this session to learn more about Episerver Insight and how it can help you use your data to effectively increase engagement with customers. 

4:15PM: Customer Spotlight: Retail in the Age of the Customer

Hear from a successful Episerver retail commerce customer. This session will cover the business challenges that inspired a move to the Episerver Digital Experience Cloud, an overview of the solution and implementation, and the results the company has achieved since launch. 

4:15PM: Sponsored Session

Episerver is at the heart of a vibrant and growing community of agency, system integrator, reseller and technology partners worldwide. With 800 partner organizations in more than 30 countries ensuring first-class delivery of our customers' online projects, there is no shortage of Episerver expertise around the globe. Join us to hear from an expert Episerver partner on topics ranging from industry trends to Episerver best practices to how to stay ahead in a fast-paced digital world. 

5:00PM: Reception

As the 1st day at Episerver Ascend comes to a close, it’s time to step out of the sessions and labs, and into our Monday Night Mixer, featuring good conversation and even better libations. It’s a chance to discuss the day’s content while getting to know our sponsors much better in the Partner Village.

Tech Leader Agenda

Sunday
Monday

Tuesday
Wednesday