The Royal Agricultural Society of NSW has ditched its "confusing" array of websites and email platforms to adopt Microsoft's suite of cloud services, allowing the 194-year-old organisation to cope with dramatic spikes in website traffic.
The day the site launched, people freaked out, Seminara recalls with a laugh. Every site undergoes makeovers from time to time, and "when it's refreshed, it's not so bad-but when it's entirely different, you are lost for a little bit." He acknowledges there were a handful of complaints from users upset about the change-but overall, he says, people "absolutely love it."
It's tough not to get excited about advertisements that target with facial recognition, and the sophisticated management systems that deliver personalized messages on those screens based on the gender, age and interest of passers-by.
Digital commerce and digital marketing company Episerver has partnered with Valtech, a global digital agency focused on business transformation, to support Copenhagen International Airport in its innovative digital initiatives meant to benefit today’s connected travelers.
Episerver and Valtech are supporting Copenhagen Airport's digital innovation initiatives, including cph.dk and shop.cph.dk. The new website -- which features a responsive design and is available in both English and Danish -- provides extensive functionality for travelers, including duty-free pre-order, the ability to access flight and passenger information, research and book parking and ground transportation, and access information about CPH Advantage, its members-only hospitality lounge, and special offers – all via a single sign-on.
Ferrara Candy, purveyor of such iconic candy brands as Black Forest gummy bears, Jujyfruits and Lemonheads, has something of a Reese’s peanut butter cup factor going for it. In a business collaboration rivaling that iconic chocolate-and-peanut-butter combination, its IT and marketing team are revamping the company’s websites to make its brands more appealing to the millennial generation.
Episerverand Valtech recently announced they are supporting Copenhagen International Airport in its innovative digital initiatives benefitting today’s connected traveler.
Copenhagen International Airport has tapped Episerver to help drive digital innovation initiatives geared to busy travelers, including access to travel information and airport services. Since retail purchases account for 50% of its revenues, the Airport is leveraging Episerver’s Digital Experience Cloud platform to add omnichannel capabilities to its e-Commerce presence.
With both wholesale and direct-to-consumer business models as well as three distinct product categories, Mud Pie had a pressing need to personalize each customer's experience. The online retailer of seasonal baby clothes, women’s apparel, gifts and home décor leveraged the Episerver Digital Experience Cloud as part of a recent upgrade of its web presence.
With over 100 million downloads, 50 million monthly users, and 1.4 billion swipes a day, Tinder has quickly become the go-to meeting place for the app generation. Through its fun, intuitive, and frankly addictive user interface, Tinder's simple "swipe right for yes, left for no" approach has earned it a place on mobile home screens around the world—not to mention a valuation of $1.35 billion. Tinderization is here!
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to James Stout, senior manager, technology and developer evangelist, Episerver.
Named after Amelia Earhart's 1929 international organization of women pilots, the Digital Ninety-Nines campaign includes visionary commentary, interviews, and business and technology tips from high-profile women executives at Microsoft, IBM, investment firm Provasi Capital and technology appliances supplier Electrolux, as well as Episerver.
Launching in Conjunction with International Women’s Day, Campaign Recognizes the Contributions and Inspirations of Women in IT, Digital Marketing and Tech
Today is International Womens Day 2016, and to celebrate the occasion a new initiative, Digital Ninety-Nines, will celebrate the contributions made by women to digital marketing and information technology. The name recalls Amelia Earhart's group of 99 licensed women pilots, founded in 1929.
James Stout, senior manager, technology and developer evangelist for Episerver, a global software provider for ecommerce, CMS, and digital marketing solutions, says, "I describe my role as that of a digital renaissance man."
Swiping yes and no is a cool feature for highly visual products, but can cut across buidling relationships with consumers.
With over 100 million downloads, 50 million monthly users and 1.4 billion swipes a day, Tinder has quickly become the go-to meeting place for the app generation. Through its fun, intuitive, and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world—not to mention a valuation of $1.35 billion. Tinderation is here!
A fast-responding, streamlined mobile site is a top priority for mobile shoppers. A recent study by e-commerce software provider Episerver finds only 6% of U.S. consumers will wait for a slow-loading mobile site.
A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices.
A new survey from Episerver has revealed that people in the UK are more likely to shop online from a smartphone or tablet than consumers in any other country worldwide.
What does the state of the art look like for event attendee mobile apps? It’s advanced and moving quickly.
The expertise and precision behind some of the top mobile marketing campaigns in the United Kingdom continue to drive epic results for bricks-and-mortar retailers and online shopping platforms.
Only 6% of U.S. consumers will wait for a slow-loading mobile site, according to an Episerver report.
With almost 2,000 tools to choose from at last count, building a marketing technology stack is a daunting task. Barb Mosher Zinck has some field-tested tips to help you on your way.
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: 80% of publishers measuring ad blocking; Millennials viewing threat to traditional media; and UK consumers most likely to buy on mobile.
The U.K. is a nation of mobile shoppers, according to new research that delves into the mobile shopping habits of people in several countries in which the U.K. comes out top.
When considering a B2B ecommerce platform, it is important to understand the strengths and weaknesses of the software solution you select. There are, in my experience, three types of software for B2B companies to choose from.
When it comes to a retailer’s mobile site, user reviews are the top feature that consumers expect to see, according to a September 2015 survey. Customer support is also key.
The AMA strives to be the most relevant voice shaping marketing around the world. In 2015, the organization launched its "Next AMA" initiative with four transformational strategies for its North American operations including building a personalized and connected marketplace of knowledge that engages the AMA in a single community.
The "Next AMA" initiative with four transformational strategies for North American corporations has also been launched by the organization.
With mobile increasingly becoming shoppers' channel-of-choice, which retailers are best prepared to offer the best mobile experience to consumers? That's the question asked and answered in a new report assessing mobile commerce strengths of the top 20 retailers targeting U.S. shoppers.
Companies selling to other businesses through e-commerce are taking several approaches to finding the right technology fit.
For decades, manufacturers and distributors have been at the mercy of their retail partners - to handle everything from sales to service.
In an effort to compete with Amazon, improve customer convenience, understand their customers more and even increase revenue, many manufacturers and distributors are looking to sell directly to consumers.
As consumers browse online, they are inundated with retail brand information at nearly every point of their user experience. Whether through an ad, a social network brand page, a video or a blog, consumers now view many, many pieces of content designed to bring them to a purchase.
Shoppers want easy online retail navigation, fast site response and a convenient experience, a new study from digital marketing and commerce player Episerver reveals.
David Bowen, Product Manager at Episerver discusses why both commerce and content are critical for eCommerce companies looking to create standout digital experience.
Shoppers want easy online retail navigation, fast site response and a convenient experience, reveals a new study from digital marketing and commerce player Episerver.
With 81 percent of U.S. smartphone and tablet users reporting to have shopped online using these devices (according to new data from Episerver), brands without a mobile commerce strategy are set to fall behind...way behind.
The Home Depot ranked as the best mobile shopping experience, according to Episerver's Mobile Commerce Report 2015.
Home Depot, Amazon.com and Safeway are tops when it comes to offering the best mobile commerce experience according to a new study that benchmarks 20 top U.S. retailers against one another.
Before you start planning next year’s mobile strategy, first consider those retailers that are doing it right.
More than ever, that means Home Depot, according to the latest mobile commerce report from Episerver.
The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver.
Increasingly, it's a mobile world.
Indeed, this Black Friday marked the first year that smartphones generated more sales than tablets, according to a new study from Episerver. Its “Mobile Commerce Report 2015” consists of five commissioned independent surveys of 5,300 consumers from the U.S., U.K., Benelux, the Nordics, and Australia.
Joakim Holmquist, director of digital marketing at Episerver, visits the Hub podcast to talk about how to evaluate digital marketing performance--whether by brands or election candidates--and what's truly important when it comes to optimizing the customer experience.
Sales figures were projected to reach $3 billion during this week's Cyber Monday online shop-a-thon, and retailers should take note about what the means for the extended holiday season. A new U.S. retail benchmarking study [.pdf] by digital experience firm Episerver revealed that a smart product content management strategy is what it takes to attract customers in the digital space.
Sponsored by marketing/commerce platform Episerver, the study will be complemented by another report early next year that evaluates what worked best in the holiday season.
These days, it’s all too easy for marketers to fall into the “statistics trap,” allowing success metrics to validate an organization’s strategy instead of simply steering progress. So says Michael Seminara, Web supervisor and marketing manager of Mahwah, N.J. sewing machine manufacturer Janome America Inc.
The total software and software services revenue for the 2015 Software 500 totalled $748.7 billion, up 4.3 percent from $717.7 billion, according to the findings of the 2015 Software 500 ranking of the world’s largest software and services companies. Episerver ranked 320.
The tech conference event season has been hectic. The good news is that there is a sense of change in the air and that’s all to the good.
After cutting the number of clicks to purchase to three from 17, the AAP’s online sales surged 20%.
Stockholm-based Episerver has a new logo and a new nickname: Epi. But the company claims it's changing more than its branding.
Will we; won’t we; or at what point will we have to? These were some of the lingering questions current Ektron customers brought to Episerver’s Ascend 2015 held in Las Vegas this week because it was there that the Ektron and Episerver merger hit the stage - largely under the MC duties of James Norwood, CMO and executive vice president strategy.
Episerver, the digital experience provider based in Stockholm, Sweden, hosted its customer conference Ascend in Las Vegas this week. It also released the latest update to the Episerver Digital Experience Cloud.
This was a busy week for web developers, marketers, and users of both Episerver and Ektron. This was the week where many that follow these platforms converged in Las Vegas for Episerver Ascend 2015. I didn't attend the customer conference, but from what I have been told and what I have read is that people walked away from this conference impressed. It is also at this conference that the Fall 2015 release of the Episerver Digital Experience Cloud was announced.
Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with the brand is now the foundation for next-generation marketing.
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
Episerver has announced the Fall 2015 release of its Episerver Digital Experience Cloud, capitalizing on its merger with New Hampshire-based Ektron earlier this year. The new platform unifies content, commerce, and multi-channel marketing, along with optimization and lead generation, creating an easy-to-use and streamlined solution.
Episerver’s Ascend 2015 was a solid conference with plenty of meat on the proverbial bone but with only modest marketing larding. Customers were happy, partners were bullish and the product range looks good.
Fall 2015 Release brings together existing products from Ektron and Episerver and new capabilities into a single cloud platform.
Ascend '15, held in Las Vegas this week, was something of a coming out party for the new Episerver. On the one hand, Episerver is by no means a new company. Founded in 1994, it's an established brand in its native Sweden. But after merging in January this year with New Hampshire-based web content management vendor Ektron, it's setting its sights both on the US market, and on becoming a global company.
Fall 2015 Release Delivers on Promise to Converge Best of Existing Products Plus Major New Capabilities into Single Next-Generation Cloud Platform
Episerver, a provider of digital content, digital marketing, and digital commerce solutions, introduced the Fall 2015 release of the Episerver Digital Experience Cloud. Offering new and converged functionality from Ektron and Episerver, the company says the Fall Release empowers marketers, merchandizers and digital developers to instantly realize their brilliant ideas through a super productive "people-first technology" platform.
Fall 2015 Release Delivers on Promise to Converge Best of Existing Products Plus Major New Capabilities into Single Next-Generation Cloud Platform
Offering substantive new and converged functionality from the best of Ektron and Episerver, the fall release empowers marketers, merchandizers and digital developers to instantly realize their brilliant ideas through a super productive “people-first technology” platform.
Episerver™, a leading provider of digital content, digital marketing and digital commerce solutions, today introduced the Fall 2015 release of the Episerver Digital Experience Cloud™.
With the election just shy of a year away, the political campaign ads, news coverage and debates are just getting started.
Digital media expertise and persona mapping/audience targeting was quintessential in Obama winning the presidential race in 2008, as he redefined what a modern campaign should look like. Eight years later we’ve got a parade of presidential candidates, while the digital technologies and methodologies for reaching voters “on their online terms” have become even more sophisticated.
Mobile is playing an increasingly important – and complex – role in the customer journey. It can strengthen customer interactions in every channel.
A century-old retailer takes its outlet stores online in just four-and-a-half months, then watches e-commerce boom.
Episerver poll shows which of the top presidential hopefuls are leading and lagging in website quality and visitor volume, as well as social media use, follower volume and level of engagement.
With digital experience gaining prominence as the most influential factor in customer satisfaction, brands need to ensure they are making savvy investments.
Sewing machine manufacturer Janome America Inc. prides itself on bringing the art of sewing to new generations of customers, including by leveraging technology and social media. Some of its sewing machines connect to iPad apps to let users choose and download embroidery patterns and remotely monitor and control machine functions. Many machines also offer full-color LCD touch-screen control.
"Companies talk a lot about social and attribution," said Joakim Holmquist, "But they don't really have a scientific understanding of what they're trying to do."
Technology vendors such as commercetools, Episerver and HighJump Software Inc. are moving toward offering software that integrates e-commerce with content management software. The aim is to provide business-to-business customers with the rich media, video and zoom functions they need to purchase complex products online, the vendors said in recent interviews.
“Ask an Expert” is a monthly feature where we ask web marketing experts questions from small business owners. For this installment, we address a question about how to increase website conversions.
Stockholm-based Episerver flexes its Ektron muscles in its first major release since a private investor merged the company with Nashua, N.H.-based Ektron early this year, company officials told CMSWire.
Many retailers try to intertwine the attributes of physical stores with online flexibility to create an e-commerce site that's memorable and encourages action. However, e-commerce sites have conversion rates hovering around 2 percent, whereas physical retail stores often convert somewhere between 20 percent to 40 percent of their visitors.
Digital marketing and commerce platform provider Episerver has launched an upgraded edition of its Digital Experience Cloud, bringing together its native Episerver solutions with technology that the company added through the acquisition of Ektron, a content management system vendor. The Digital Experience Cloud is a cloud-first solution, but will now be available on-demand and as a private cloud in addition to an on-premise offering. And, thanks to enhanced integrations and connectors, the Digital Experience Hub will now better interact with marketing automation tools from a number of providers.
Most brands now recognize that the average consumer bounces from channel to channel like they're reading an intricate "choose your own adventure" novel. Therefore, as companies grapple with how to revamp the old and usher in the new, many are reacquainting themselves with customer journey mapping in an effort to understand behavior in modern contexts.
According to the recent CMG Partners report, "Agile for Marketing (A4M)," 63 percent of marketing leaders consider agility a high priority, but only 40 percent rate themselves as agile.
Marketers always want to know what other companies are doing well, how they’re doing it, and what technologies are allowing them to achieve their respective accomplishments.
Buyer personas have been a staple of B2B marketing for a number of years. But many B2B marketers lack a formal process for developing personas, and they are still relying on hunches about their target customers rather than data.
With Google's latest big change in its search algorithm, "Mobilegeddon" is officially upon us. As of Tuesday, websites that don't work well on smartphones will start getting punished by Google's all-powerful search engine.
The Absolut Company wanted to move to the cloud to avoid managing servers and to be able to deploy code without configuring servers. The company had been using Episerver technology to create digital experiences for many years with its Web sites such as Absolut.com, Absolutdrinks.com, Maliburumdrinks.com and Kahlua.com.
Just like any other brand, liquor companies need an engaging online presence to connect with their fans and increase the visibility of their products.
Booking.com offers the best mobile travel experience in UK travel sector followed by Expedia, according to a benchmark report published by Episerver
With around 65% of mobile and tablet owners using their device to complete online purchases, it's crucial that any retailer gets their online shopping experience right in order to compete. But what exactly are consumers looking for – and what really turns them off?
Norrona launched the redesigned web site and mobile site on Episerver, which provides a content management system integrated with e-commerce and mobile commerce technology.
It can be a challenge to feed growing demand for a constant stream of quick information that resonates, but when done right, it’s actually providing us with a way to engage with our customers better than ever before.
In today's world, the connected consumer expects to be catered to throughout the purchase cycle—from the pre-shopping and planning phases straight through to the transactional and post-sale stage.
Developing and sustaining a customer relationship means providing prospects and customers with content that resonates with customers' needs and preferences.
The digital marketing landscape is filled with choices and content marketing is shaping the future of how consumer decisions are made.
Consumers are consulting multiple sources throughout the researching, browsing and buying experience. How can retailers curate this content and/or create their own arsenal of resources?
Murdoch’s Ranch & Home Supply is tackling the e-Commerce space by focusing primarily on the western lifestyle and creating a more upscale experience than found at a typical farm and ranch store.
Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.
Episerver has announced the release of Episerver 7.5 Commerce, a .NET ecommerce solution.
Episerver has launched Version 7.5 of its namesake .NET e-commerce solution, Episerver Commerce, which combines e-commerce functionality with robust customer experience management capabilities.
There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as you think.
A new concept has emerged to describe how this proliferation of access points impacts the content consumer--CXM, or content experience management. But does this new concept really, fundamentally, change the content management process?
To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.
Since implementing content management and commerce systems from Episerver, the retailer has integrated the online customer experience with its brick-and-mortar stores.
Giant Eagle, one of the nation's largest multi-format food, fuel and pharmacy retailers, has deployed Episerver CMS and Commerce Solutions to enhance the customer online experience, drive profitable sales growth and support customer loyalty.