Evaluation Based on Completeness of Vision and Ability to Execute
Episerver, a leading provider of digital marketing and e-Commerce solutions, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadrant for Web Content Management (WCM) report.
As the market continues to move at Internet speed, new demands for the ways customers consume, interact, engage and transact with content poses new demands on agility. With this in mind, Gartner’s report focused both on market drivers and on how well CMOs are able to respond to those drivers when considering industry offerings. Agility was a theme throughout, especially when it came to discussing larger, legacy vendors.
“We’re once again proud to be ranked as a Visionary and see it as further validation from our customers that we are empowering them to create truly great experiences,” said Martin Henricson, CEO of Episerver. “Our priority is to provide innovative ways for marketers to work with and deliver content. We enable our customers to do this effectively on any channel, by providing the right solution to adapt digital experiences quickly and cost-effectively. This ensures that our customers needs are met now, and in the future.”
As the demands on the experiences from connected consumers grows, Episerver has successfully traversed industry challenges by offering intuitive user interfaces and a rich set of functional capabilities beyond traditional web content management. These capabilities are essential for companies that want to deliver great customer experiences. The platform enables customers and partners to present the most relevant content to a specific visitor, ultimately improving the experience and securing brand loyalty.
According to Gartner, Visionaries are defined as forward thinking and technically focused. The Episerver platform is agile and quick-to-market. With consumer needs continually evolving, the solution allows organizations to scale to the ever-changing needs and wants of their customers. Episerver’s customer base operates in all regions, enabled by a growing partner ecosystem that scales to meet mid-size and enterprise business needs.
As consumers continue to expect more from their online journey, Episerver’s platform enables businesses to improve the customer experience and path to purchase through more relevant, cross channel experiences. Episerver’s visionary position enables them to place solutions online quickly, efficiently and effectively.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Executive Vice President Strategy and CMO
Episerver connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. Episerver's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, Episerver empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 755 partners in over 30 countries, Episervers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom.