Educational institution looks to the Episerver Digital Experience Cloud™ to better engage students, staff and alumni online
Episerver, a leading provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced today that it has partnered with Minnesota State University, Mankato to replace the university’s legacy website content management system with Episerver’s leading cloud platform.
Selected for its advanced, yet user-friendly experience and strong content management system (CMS) capabilities, Episerver Digital Experience Cloud™ will empower Minnesota State Mankato to better manage and promote the large amount of content on its website. By entrusting the management of its site to Episerver’s cloud CMS, the university’s digital team will focus on more strategic initiatives over mundane maintenance.
“Our website worked just fine 10 years ago, but our visitors’ needs have changed in that timeframe,” said Tedmund Johnson, assistant CIO for application development and web services at Minnesota State Mankato. “Today’s visitor is more apt to focus on a site’s visual elements and skim headlines, making our old content-heavy website difficult to digest. Episerver’s CMS capabilities will allow us to produce more strategic, interactive content for our visitors in the most engaging way.”
Using Episerver solutions, Minnesota State Mankato will be able to leverage data to pinpoint what content each visitor is looking for and serve it to them in a more personalized, dynamic fashion. This applies to content authors and staff across all departments, as well as students and alumni.
“Our goal is to help our customers build dynamic, user-friendly web pages that their visitors can actually engage with,” said James Norwood, EVP strategy and CMO at Episerver. “We’re excited to help Minnesota State Mankato make the most of the impressive amount of content they have on hand, and we look forward to working with their team as we do with other universities in need of revamping their digital experience.”
For more information on Episerver’s Digital Experience Cloud, please visit www.episerver.com/digital-experience-cloud.
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information, visit www.Episerver.com.
About Minnesota State University, Mankato
Minnesota State University, Mankato is where tireless thought and innovative research bring real solutions to real needs. The University's environment of big ideas coupled with real-world thinking equip Minnesota State Mankato students to go well beyond expectations and into exciting, rewarding futures. A growing international reputation for breakthrough research distinguishes the University, as does the unique quality of life that marks the proud community of Greater Mankato. For more information, visit www.mnsu.edu.
Minnesota State Mankato, a comprehensive university with 15,110 students, is part of the Minnesota State system, which comprises 31 state institutions.
Senior Manager, Analyst and Public Relations, Episerver
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