Marketo Engage for CMP
Plan, create, preview and push content to Marketo without leaving Optimizely Content Marketing Platform (CMP).
Description
Marketo made easy: With Optimizely CMP’s Marketo Publishing integration, marketers can create content within the omnichannel editor in CMP to fuel their Marketo campaigns via an automated integration with Marketo tokens.
Why marketers love the Marketo Publishing integration
The Marketo Publishing integration allows marketers to easily create content for emails and newsletters using structured content blocks in CMP’s omnichannel editor, while adhering to pre-approved email layouts. The integration allows users to generate a side-by-side preview (desktop, mobile, and tablet) of email copy as it will appear based on their chosen email layout. This makes it easier for marketers to create, edit and finalize emails without needing direct access to Marketo. Once content is finalized in CMP, users can push it to Marketo for scheduling and delivery.
Users can also see the reach of their content and how it engages and generates leads by deploying Marketo's and Optimizely CMP's tracking scripts with the Marketo ROI Analytics integration.
Key features
- Author email copy within Optimizely CMP’s omnichannel editor.
- Send text and image references to Marketo tokens within emails.
- Generate side-by-side previews of Marketo emails in CMP.
- Push email to Marketo for final scheduling and delivery.