Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
Content created by your customers (or would-be customers) can be a valuable marketing asset. However, there are some clear differences between content that customers post to their own social channels, and content they contribute directly to you – user-generated content.
Adam Blomberg Tuesday, March 07, 2017
Let it be very clear – Episerver has no plans to discontinue the Ektron CMS.
Brian Fanny Thursday, March 02, 2017
The importance of customer reviews for ecommerce is well established. This article explains the latest best practices for reviews and how other types of user-generated content can be used to increase conversions.
Adam Blomberg Wednesday, March 01, 2017
Consumer brands, even those that don’t transact online themselves, have much to gain from a more authentic voice online. User-generated content can be a valuable asset not only for campaigns but for building the brand and customer relationships over the long term.
Adam Blomberg Tuesday, February 14, 2017
Let’s play the shortest game of Clue ever. Several retailers have been found dead across the United States.
Edward Kennedy Friday, February 10, 2017
We are experiencing a re-architecture of the web, away from designing isolated websites for specific purposes, towards designing systems of connected pieces of content – content that exist independently in different views and contexts. It is more important than ever to have a strategy for how brand experiences translates across different websites and applications, as well as different screen sizes and devices.
Sandra Granberg Friday, January 20, 2017