Deliver personalized experiences

People connecting with you digitally are telling you what they want, but are you listening? Episerver collects and aggregates personal and behavioral data to help you build a clearer picture of your customers. Then it engages them with an optimal individual experience.

Integrated personalization for a more relevant experience

Episerver personalization is an integral part of the authoring and campaign experience. Working in conjunction with Episerver’s embedded A/B testing and enterprise search technology, it ensures your landing pages and content are always dynamically individualized. 

  • Comprehensive personalization engine brings intelligent context to your content.
  • Seamlessly merge digital behavior with your marketing automation data.
  • Drag-and-drop interface allows rapid setup of multi-level personalization rules and criteria.

Benefits of Episerver’s personalization

  • Personalize anything

    A page, an image, a video, or even a sentence. There are no bounds to what you can personalize in Episerver, and you can do it in a matter of seconds. The result: higher conversions – every time.

  • Persistent profiles

    Every action counts. Since Episerver connects to your marketing automation system and combines it with behavioral data, you can easily create highly individualized campaign content. The result: more click-throughs.

  • Contextual recommendations

    Make sure you immediately engage a new visitor with content that is automatically tailored to them, based on behavioral, contextual and campaign data. The result: increased brand affinity and lower bounce rates.

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Personalization mistakes to avoid

Someone once said that it is easier to dream than to do. For many this has been the case with personalization. In theory it sounds wonderful, but in practice it can be overwhelming.

Forrester Research has interviewed dozens of companies to learn about their experiences with personalization. In Forrester’s report, “Create A Pragmatic Personalization Program”, you can learn where others have failed, and get a step-by-step guide on how to succeed.

Download the Forrester personalization report