As the value of social networking grows, a new wave of opportunities has emerged by integrating social media and commerce. Organizations are learning how to embrace social media technologies, create niche communities and combine e-commerce to fully monetize their online initiatives. Customers now don't shy away from expressing how much they want, love or dislike a product or service online.

Social commerce strategy

The trend of consumers joining together to participate in group buying (read: discount) is growing rapidly. Ultimately it's all about the involvement, interaction and influence your customers have with your brand. With so many different tactics and ways to engage through social media, it's worth testing different technologies and researching where most of your target customers are hanging out - on your site, on yours or another social media channels such as Twitter and Facebook - and refine your social commerce strategy accordingly.

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Read more and download our whitepaper "Next generation e-commerce gets social", this whitepaper will take you through the e-commerce trend today and how the market is evolving, with practical advice on how to use social elements to increase your online sales.