Allen & Overy chooses EPiServer

The brief for Allen & Overy was simple. Create a Web site that differentiates the practice from any other law firm, and give future recruits a real sense of the firm’s values and personality, whilst presenting genuine reasons for students to regularly revisit the site. At its core the site needed to present clear and concise information about Allen & Overy and the work they do as well as drive candidates to attend events and provide ways for students to interact with the Graduate Recruitment Team.

Communicating values through blogs
In determining the tone of voice for the site we first took a look at Allen & Overy’s culture and values. The firm prides itself on an inclusive and personable working environment which led us to create employee video blogs that convey an open, transparent and credible tone throughout. By giving the ‘bloggers’ freedom to talk about their jobs and their lives outside work they present themselves as individuals. This open and inclusive style of communication clearly presents Allen & Overy as a firm that trusts and values its people. Form graduate trainees to senior partners, the blogs are an independent and light-hearted communication that is both honest and credible.

London Life
Joining Allen and Overy presents a chance to live and work in London where there are opportunities to work on some of the world’s most high profile deals. However, it was not overlooked that students from outside London making a life changing move to the capital need advice and support.
To help students on their way we created the ‘London Life’ feature which provides future recruits a ‘young professional’s’ vision of the capital. It highlights important information from Shopping to Nightlife, Eating Out to Sports as well as Transport links and advice on Housing and areas to live.

Psychometric Quiz
Finally there is a psychometric profiling quiz that determines what kind of Legal Eagle you are. By answering a series of questions visitors are given a profile linked to a specific bird persona – all written and illustrated in a very light-hearted

Technical Delivery and Content Management
The design and build quality is high with a scaleable architecture set up for a global and multi-language capability. In meeting the technical team’s requirements for a Microsoft .NET solution we implemented a leading Web content management  solution with EPiServer including a simple WYSIWIG (what you see is what you get) editor that enables ease of use content changes for the site administrators, and ensures that the work of the Graduate Recruitment team consistently delivers to the very highest standard.