"We needed a system that offered good functionality and was easy and quick to implement", says Louise Thilander, development manager for Robur's website. "We also wanted a system that was easy to further develop."
The customers demand more detailed information about funds, which increases the requirements for Robur's Web site. This is why Robur recently made the decision to change to a better and more modern tool to build and administer their website. The old system, which was an outdated in-house content management system, no longer modern and had reached its maximum developmental potential.
"We needed a system that offered good functionality and was easy and quick to implement," says Louise Thilander, development manager for Robur's Web site. "We also wanted a system that was easy to further develop.
"It was also very important that the system was easy both to use and get started with. We wanted a tool that could be used by everyone," adds Louise Thilander.
Before changing to EPiServer, Robur thoroughly evaluated different content management systems on the market. The other systems had many advantages, but after closer comparison, it selected EPiServer. Robur had by this time been using EPiServer to administer their intranet, and had alreday gained solid experience of using EPiServer "for real".
"The positive experience of our intranet editors promoted EPiServer for our website," says Louise Thilander. "The editors praised, among other things, EPiServer's extensive functionality and its easy administration, where it was just as easy to administer a website as it was to use a word-processing program."
EPiServer has given Robur's web editors a tool that is easy to use with a lot of useful built-in functions. The built-in language support makes it easy for editors to update web pages in several languages.
Another big advantage with EPiServer is that it is based on standard technology.
"EPiServer is built on .NET technology from Microsoft, which makes it easy to develop our own functions and integrate with other databases," says Magnus Kerner, Project Manager at Ciber, who has helped Robur with their EPiServer implementation.
Magnus adds, "Customers appreciate that EPiServer is affordable to purchase and use, and that it is quick and easy to implement, and the fact it is very cost-effective."
Many Swedes choose to manage their savings in funds - something that Robur know all about. With 2.8 million Swedish customers, they are Sweden's largest mutual fund manager, and are active on the international financial market with a managed capital of almost 350 billion SEK. Most of Robur's customers are private individuals that regularly follow how their fund savings develop, and for many customers the easiest way to get information about the changing rates is on Robur's website www.robur.se. A good website is, therefore, very important for Robur's customer relations.
http://www.robur.se
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