Tasteline wanted an effective content management, higher performance and a powerful search engine. It now uses EPiServer CMS to manage its editorial content, EPiServer Community to supply and administer user generated content.
The background to Tasteline's new site is the rapid development of the social networking, with increased demands for interactivity and visitor participation. This development means the Tasteline editorial staff has provided room for its members to contribute to the site. Surveys show that visitors value each other's recipes as much as Tasteline's own recipes from professional chefs. Food is also more fun when shared, something that considered, when creating the new website so visitors have a personal online experience.
New Tasteline is a social website and community that allows users to interact with like-minded people and it provides numerous ways to find and share recipes and cookery tips. Members can upload a favorite recipe which can rank higher in the most popular lists than recipes from professionals, as it is the members who decide what they like most.
It's possible to send recipes via SMS, subscribe to RSS feeds and share favorite recipes on other social networking websites like Facebook, Digg, Del.icio.us, etc. Members can save recipes and shopping lists on 'My Tasteline' at the press of a button, and it's easy to adjust recipes based on the amount of portions required. Members can also apply to become experts and join clubs created for their food interests.
A new search function also makes it easier to find hidden treasures in Sweden's largest recipe collection. The search results not only shows popular searches, but also related hits like drink tips and associated articles. Members can also help visitors find recipes by adding their own labels to describe the recipe.
Tasteline's website contains more than 20,000 recipes and new and exciting recipes are added daily by the editorial staff and 100,000 community members. The editorial staff is made up of specialist food and drink journalists, dieticians, chefs and a food columnist. Tasteline primarily focuses its100,000 members who actively contribute with content, making it an extremely popular food and drink website for dedicated food lovers. Tasteline is part of Svenska Dagbladet Digitala Medier, part of the Schibsted corporate group.
http://www.tasteline.com
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