Content
It's critical to manage your online content in an easy and effective way. Content is still king, whether it’s text, images or other types of media. You need it to drive traffic, engage the audience and make them come back. You also need tools for social media sharing and blogging. If you can't update your website regularly and efficiently to keep up with today's demanding website visitor, then you run the risk of not generating your full potential business value online.
EPiServer has several products for content creation and management:
EPiServer 7 CMS
EPiServer Social Reach
SiteAttention for EPiServer
Community
Adding social and community-focused elements to your website is critical in today's conversation economy. Your visitors now have higher expectations on their online experience and want to be heard by you. The benefits of socializing your business are countless: better information, stronger relationships, increased customer trust, higher conversions and more repeat business.
Socialize your website and get closer to your customer with EPiServer Relate
Commerce
Shopping online is mainstream, and there's no slowing down the online business growth. But it does mean competition is more fierce. Managing the whole commerce cycle, from the point where users research options and review other visitors' opinions, through to the purchase, delivery and ongoing customer care, requires you to have the right solution in place to deliver a wholesome online shopping experience to keep customers coming back for more.
Use EPiServer Commerce to build online stores and grow your sales.
Communication
Almost every business wants customer relationships that go beyond the transactional. You want to reach out and touch your customers, and you want to do it in real time, see the results and be able to optimize continuously to improve your website, so it reaches the desired results. Outbound email is one of the most effective ways to communicate and trigger a response. That's why it's important to create customized newsletters with high-value information and measure the results throughout the communication cycle to continuously improve the click-through and open rates.
EPiServer products and services that can help you manage the marketing communication campaign cycle are:
EPiServer Mail
EPiServer CMO