Personalizing the shopping experience

“It’s like building your Apple Macbook or Dell computer online,” says Joosten. “You just choose all the options and configure your car, then you’ll see the costs and how long it will take to ship.”

Designed to keep buying process simple

When using the car picker, visitors state their preferences in categories such as price, warranty, number of seats, fuel efficiency, and trunk space, and are then presented with a number of cars to choose from. The options they select for their car can be saved in their individual profile, and if they do not complete the purchase, the website will automatically send them a reminder e-mail. Users are also shown special promotions based on their profile information.

Adjusts the website to it’s customers’ needs

Auto.nl adjusts the website to its customers’ needs by continuously reviewing how the site is being used. “We found it is very important to monitor and track, which EPiServer can help us with,” Joosten says. “We can find out what cars people are building, how they are ordering, and so on. It is learning by doing.” “Our goal is to sell 250 cars this year and we are well on track to achieve this.”