EPiServer CMS - The Engaged Web
At EPiServer, we’ve taken top brands like Adidas and Red Bull into this brave new world and back. We call it ‘The Engaged Web’ and it takes some of the best Web 2.0 applications of the past few years and recasts them, blending new user experiences with enterprise applications like CRM.
The result: surprising commercial returns, ranging from serious new revenues to delighted customers that become involved with your brand.
Web Marketing Today: Web 2.0 + CRM +lead Generation
At EPiServer, we realised some time ago that all the weird and wonderful Web 2.0 applications had something very practical to offer in commercial terms. As a catch-all term, Web 2.0 isn’t very helpful if you’re trying to develop a new marketing strategy – why should blogging or social networks make a difference to your bottom line? But if you think of these things as signs of changing user experiences, then there are some great lessons to be learned:
- Your users are ready and eager to get involved – They’re comfortable with contributing new content to your web site - via comments, ratings, community forums and their own creative content contributions.
- They want to identify themselves with you and your products – We’re social beasts. Given a chance, we’ll form communities with like-minded people. If this desire is addressed, we’ll identify ourselves fully and take pride in our membership - via personal pictures or avatars and profiles.
- They enjoy helping each other out. – Whether it’s sharing bookmarks or
product reviews, we’re all happy to take the time and effort to make life
easier for other citizens of the web.
» Take part of all our tips for Web marketing today, download our white paper.
» Take part of a unique web report, The Engaged Web, it is a guide for businesses who want to make their online presence more engaging, offering practical steps and real-world examples.
