Marketing Arena | EPiServer

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Marketing automation

For many of the world’s most successful marketers, the best place for creating, tracking and monitoring web content, campaigns and landing pages is inside a Content Management System (CMS) – where the content itself is created. Standalone marketing automation and CRM tools can never give the level of integration, transparency and ease of use that a CMS platform has with online marketing in its DNA.

Powerful bundle of Marketing Modules

EPiServer Marketing Arena comprises a powerful bundle of marketing modules and hosted services designed to meet the individual needs of marketers. Tools provided make it easier for marketers to deploy more relevant and effective campaigns, track the success of those campaigns in real-time and capture the lead generation data and feed to the CRM solution, benchmark digital visibility against the competition and increase sales

What EPiServer Marketing Arena lets you do

Deploy more relevant and effective campaigns, faster
Track the success of web campaigns in real time
Test and improve campaigns, landing pages and offers
Drive more traffic by improving SEO performance of all pages
Benchmark your Digital Visibility against similar companies
See what companies are on your website and target them.

Integrated with EPiServer CMS

And because all modules are integrated with your EPiServer CMS, you never find yourself exporting data to and from ‘silo’ applications; re-keying rules and parameters; or using out-of-date data to track your progress.