Hästens - the perfect way to a good night's sleep!

A bed from Hästens is a conscious investment in good sleep and well-being. How do you support a purchase process like this on Internet? Cloud Nine created a Flash-based Web site to fulfill Hästens objectives and communicate their trademark. The Web site is currently available in ten languages with more languages being added all the time.

Background

Hästens has been manufacturing beds in Köping, a small town east of Örebro, since 1852. Most of the manufacturing is done by hand to ensure the highest possible quality. This has made Hästens a first-class trademark with a target group outside Sweden's borders. The most important requirement reflected this and the Web site had to reflect Hästens high quality and performance.

Requirements

First of all, it was critical to create a design that communicated the Hästens trademark. The solution was to work with transparent layers and soft sideways toning, reminding visitors of bedding and personal care. The Web site was to also be flexible so that Hästens editors could easily work with the content.

Solution

The solution was to implement all Flash in EPiServer CMS 4. The content is generated in XML format from EPiServer and is then presented in real-time on the Web site with the help of Flash Remoting. Editors work just as normal in EPiServer's Edit mode.

The resulting Web site was faithful to the Hästens trademark and is an inspiring product presentation - the products and the promise of a good night's sleep are present throughout the site. The purchase process is then followed with visitors being guided to the catalog and local stores.

Four months after the launch, the amount of visitors had quadrupled and the number of displayed pages had multiplied by ten.