Welcome to the June issue
In this month's issue you will learn more about enterprise search from our Danish partner Ankiro. Netstar talks about the importance of communities and social networks for companies. How do you know if your web site is popular or not? Fulton Yancy will tell you about web analysis and statistics. This month's customer case is Navman.
We wish you all a great summer!
Happy reading
How do we bring highly effective search functionality to complex information sources?
By Bo Vincents, Ankiro
Most customers couldn’t care about navigating in an E-shop, they want to search for the products, but mostly they get lousy results. Many E-shops do not even provide a (working) search tool, why they do not is beyond comprehension. Those sites which do have a search tool have - for the most part - implemented a standard search engine, and that’s not good enough. As people misspell and they use a lot of different terms for the same object or they use general terms rather than the specific terms. These searches mostly give wrong results or none at all and the customer leaves the shop without buying.
» Read the whole article
Visualize goals with your website
By Fulton Yancy, Visual Sciences Inc.
The biggest problem with the measurement of visitor traffic is not the lack of data, on the contrary - there are large amounts of data. The problem is rather that data is stored in an unstructured format and in different, unreachable, storage places. For this reason the first analytical tools were developed, progressed and evolved.
» Read the whole article
Social network and communities lower the cost for your organisation
By Gustav Lagercrantz, Netstar AB
The business value with a community varies depending on the customer and the solution. Generally speaking, a community is about creating relations to your target group. This is valid regardless of whether you have a customer relationship to nurse or a relationship to employees or to member’s in a member organisation to support. Apart from the obvious benefits, such as having your target groups close to you and understanding their values and interests, communities also often lower the cost for your organisation.
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EPiServerTV
Dropit describes how you easier can work with templates. Using a very few main templates combined with independent inner templates and functions,you can use Extension to create custom pages with features not available before.
» View the whole presentation
Global GPS provider creates adaptable web site! - Customer Case
A company’s website is the face it presents to the outside world – to investors, to the press, and most importantly of all, to customers. For a company like Navman, a leader in GPS navigation with operations across the world, it is important to have a website that is flexible and can present up-to-date information about local services on different markets as well as giving the company a unified brand.
» Read the whole article