eDay

The theme of eDay is Open Up, which refers to the effects of the Internet for marketing, brands, companies and markets and about the transparency that it creates. The new ways of marketing and product development. About the markets open for new players, and the opportunities offered to existing businesses. Fiat, for example, designs the new Cinquecento partly with the help of online consumers. Boeing targets with 120,000 responses in its latest model. In Australia it brews its own beer through a website.                                                                                   

For activation and communication to work the Internet brands faster, more massive and more interactive than ever possible before. Online social networks ensure that communities are tangible and accessible to everyone. Weblogs, comparison sites, user ratings and comments have an impact on the perception on services, products and brands.

Through the Internet and technology is contact with large groups of consumers easier and faster. Inspiration and knowledge about the impacts, opportunities and threats are subject to eDay 2008. Open up!

Place and time

Thursday 18th September, Doelen Rotterdam, the Netherlands, 09:00-18:00.

More information

For a detailed agenda please click here.

Registration

Please click here to register.