EPiServer today announced that its award-winning content management system (CMS) has been chosen to build and manage Mazda Motor Europe’s European Web sites.
The first site - built for Mazda Motor Europe’s all-new Mazda6 model - went live in November 2007 and can be found at www.theallnewMazda6.com.
Digital Marketing agency Syzygy is responsible for Mazda Motor Europe’s European online presence. Last year they built some 160 sites for Mazda Motor Europe. These encompassed microsites for new car launches and product updates as well as the future sites across Europe.
Once sites are built for individual Mazda Motor Europe projects, the local market campaign owners are responsible for updating and managing content. Now that process will be achieved far more efficiently, faster and cost efficiently – with little or no technical expertise required.
Mark Edgington, Technical Director at Syzygy, said: “We selected EPiServer CMS because it is the most user-friendly, intuitive CMS system we know of, which helps cut the time of content management across each of Mazda Motor Europe’s 20+ different offices in Europe.”
Syzygy evaluated various leading CMS systems available on the market before choosing EPiServer CMS as it strategic choice for the .NET platform.
Mazda Motor Europe joins thousands of organisations and companies around the world now saving time by using EPiServer CMS to manage their Web sites, including SAS, and Scandic Hotels; as well as charities such as Save The Children. Two new sites built using EPiServer CMS go live every 24 hours.
Michael Vasseur, Head of Customer Interaction Management at Mazda Motor Europe, said: “The use of EPiServer CMS will enable us to cut the overheads on our many sites – and, most importantly, enable our people to manage their online presence easily and quickly without having to involve a developer.”
Peter Larsson, CEO of EPiServer, said: “Mazda is a prestigious user for us and highlights our strong relationship with Syzygy. This deal is also a confirmation that our international expansion is going as planned with global organisations realising the many advantages of using EPiServer CMS to streamline their web presence.”
About Syzygy – www.syzygy.net
Syzygy is a leading European full-service interactive agency group and WPP Associate company. The agency specialises in site design and build, online media, search marketing, usability and analytics, CRM and data.
Across Europe its client list includes high-profile organisations such as Mazda Motors Europe, O2, Avis, Otto, Littlewoods, Siemens, Setanta, Sky, Channel 4 Television, Deutsche Bank, Essent Trading, Fujitsu Siemens Computer and Wyeth.
About EPiServer AB
EPiServer AB is the world’s fastest growing provider of Web Content Management (WCM) platforms. More than 2,000 customers worldwide use EPiServer CMS to create collaborative and engaging websites. The platform EPiServer CMS is the foundation of more than 4,500 Web sites and is used on a daily basis by more than 100,000 web editors. EPiServer delivers its Web Content Management platform through an extensive network of more than 220 competent partner companies in 25 countries. EPiServer is a Microsoft Gold Certified Partner, with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in Sweden, Denmark, Norway, India, Finland and the United Kingdom.
For more information, please contact:
Maria Wasing
VP of Marketing
+46 73 852 17 52
EPiServer’s PR person
Bridget Fishleigh
+44 7946 342 903 ,
or skype: bridgetfishleigh