A multi-screener is a new type of customer that is using more than one screen to consume content. With the rapid growth of smartphones and tablets we are all quickly becoming multi-screeners. Still most companies fail at meeting the demands of this group.
Despite all the talk about mobile in recent years, most of us still cling on to a desktop centric worldview. We produce content for a desktop environment and then adapt it to mobile (or not). We do this because it is what we are used to and because the tools we work with are heavily biased towards the desktop.
However, as we move into the post-pc era it is becoming increasingly evident that the buying journey no longer takes place on a single device in a single context. Savvy marketers understand this transformation and are changing their tactics to meet the demands of what we call non-linear customers.
Download our eBook From Mobile to Desktop (and back again) to learn how to master communication on mobile, tablet and everything in-between.