Join us with guest speaker Brendan Witcher of Forrester Research as we discuss an entirely new kind of personalization. Gary Ravera with Red Letter Days will show you step by step how individualized personalization helped them increase revenue by 15%.
PRINCIPAL ANALYST SERVING EBUSINESS & CHANNEL STRATEGY PROFESSIONALS
October 6, 1 pm EST
Until recently, it has been nearly impossible to provide a truly personalized experience for each website visitor. At best, merchandisers have been able to tailor the experience based on customer segments or the behavior of similar visitors.
This kind of personalization can certainly be effective. New technology, however, is taking personalization a giant step forward. Whether your website has ten visitors or ten million, you can now provide a unique experience for every single one of them.
This one-to-one communication can be effectively used to increase conversions and average order values.
In our webinar, guest speaker Brendan Witcher, Principal Analyst for eBusiness & Channel Strategy at Forrester Research, will explain the profound difference between personalizing for consumer segments compared to individuals. He will also discuss what this means for omnichannel experiences.
We will also hear from Gary Ravera at Red Letter Days, who will share their results and experiences from using individualized personalization. Joey Moore, Product Director and Justin Anovick, Senior Product Director at Episerver, will explain how to get started.
In the webinar, you will learn:
Thu, Oct 6, 2016
1:00 PM – 2:00 PM