Impeccable consumer eCommerce experiences have trained B2B eCommerce customers to expect B2C experiences that are immediate, seamless and relevant.
B2B companies that respond to this reality stand to gain, while those that ignore the rising expectations of their customers will fail.
Join Episerver Commerce Strategist Ed Kennedy and guest speaker, VP and Principal Analyst Andy Hoar of Forrester Research for a look at what aspects of B2C eCommerce experiences work in B2B and which ones need to be dropped.
What you will learn:
VP, PRINCIPAL ANALYST SERVING EBUSINESS & CHANNEL STRATEGY PROFESSIONALS
Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.