B2C Experiences Have Raised Expectations for B2B eCom...

Impeccable consumer eCommerce experiences have trained B2B eCommerce customers to expect B2C experiences that are immediate, seamless and relevant.

B2B companies that respond to this reality stand to gain, while those that ignore the rising expectations of their customers will fail.

Join Episerver Commerce Strategist Ed Kennedy and guest speaker, VP and Principal Analyst Andy Hoar of Forrester Research for a look at what aspects of B2C eCommerce experiences work in B2B and which ones need to be dropped. 

What you will learn:

  • Latest research from Andy Hoar on B2B eCommerce consumer experience and their impact on b2b ecommerce expectations
  • The dilemma, reality, opportunity, and challenges your organization faces with consumer experience expectations
  • Examples of B2B companies utilizing B2C expectations to their advantage
  • What actions to take next

Andy Hoar

VP, PRINCIPAL ANALYST SERVING EBUSINESS & CHANNEL STRATEGY PROFESSIONALS

Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

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