Follow our bloggers and get the latest trends and information about online marketing, strategies, trends, tactics and our own experiences. Related to Episerver of course but also the market in general.
In email marketing, there is no better time to contact the potential customer than immediately after their newsletter subscription. Why? Because, through their permission, the subscriber has signaled a clear interest in your brand and products – and is awaiting your first email.
René Kulka Thursday, June 22, 2017
A style guide used to be a static document for a brands visual language in terms of the brand logotype, colours, fonts and typography. A style guide today is so much more than that. Style guides are starting to become a common strategy for organizations to manage both brand consistency while also setting a common standard for development and maintenance of entire application landscapes.
Sandra Granberg Friday, June 02, 2017
Content governance isn’t just about process, it’s about design. After all, content editors are users too, says Zone content strategist Ryan Cordell…
Ryan Cordell Tuesday, May 30, 2017
Amaze’s website for Childline has scooped a top industry award by harnessing the scalability and content management flexibility of Episerver.
James Sharpe Thursday, May 25, 2017
Push notifications in smartphones are an exciting cross-channel opportunity. These notifications can provide relevant information and limited-time offers at exactly the right moment. Here are my tips for creating a successful push notification strategy.
René Kulka Tuesday, May 09, 2017
Mark Thornton, Marketing Director for Maginus, an Episerver Premium Partner recommends an Omnichannel approach to personalisation for Wholesale and Trade.
Mark Thornton Wednesday, March 29, 2017