In an online age where every brand is shouting for attention, truly great content is increasingly becoming the only way to stand out from the crowd.
The key to delivering a compelling digital experience relies on the retailer’s ability to effectively integrate content marketing with digital commerce. However, many retailers are challenged with achieiving the balance of priorities between content & commerce. In our latest research, the U.S. Retail Website Benchmark report examines how 15 top retailers are tackling their content & commerce strategy and compares their performance against a set criteria.
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