Learn from visitors to better serve them

With Episerver’s visitor intelligence, every action a visitor takes in any channel is gathered and analyzed to create a single lifetime view of that visitor. It’s the sort of knowledge that you can use to transform and enhance the digital experience, using real-time, actionable analytics.

Benefits of Episerver’s visitor intelligence

  • Persistent profile store

    Episerver keeps track of every visit, every click, every email, every message, and every purchase – from anonymous lead to repeat customer.

  • Third-party profile enrichment

    Enrich profiles with data from CRM, ERP, and marketing automation systems, and third parties. Use the data for content and product personalization.

  • Own your data

    Your data is always yours, to keep or to delete. Episerver puts you, and your customers, in control of the data you collect.

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Get to know your visitors. Every one of them.

With web analytics, you see what visitors do. With Episerver’s contextual intelligence solution, Episerver Insight, you understand why they do it. Pull up any customer, and see why they became a customer. Or learn about similarities in the behavior of your big spenders – and improve your business tactics. 

  • Get a complete history for every visitor, including email and name for identified visitors.
  • Drill down into your audience using Episerver’s real-time data discovery engine.
  • Fully integrated cloud solution – no installation or management required.

Visitor intelligence that puts privacy first

Gaining and keeping your customers’ trust is crucial. Customers not only demand a great experience, they also want to be in control of what they’re sharing, and with whom. 

Episerver Insight visitor intelligence is built right into the Digital Experience Cloud platform, and doesn’t rely on any third-party service to store your information. This means that you, and ultimately your customers, are always in full control of their data. This also means that you can manage exactly what is being tracked, and what is not.

When your customers entrust you with their data, security is equally important. Any data breach can have devastating consequences for your business and your customers. With Episerver Digital Experience Cloud you get a fully managed solution with the strictest levels of security and confidentiality.

Security is built both into the platform and the management procedures, including enforcement of separation of duties and the most stringent measures for safeguarding your services.

Learn more about the Digital Experience Cloud

Personalization mistakes to avoid

Someone once said that it is easier to dream than to do. For many this has been the case with personalization. In theory it sounds wonderful, but in practice it can be overwhelming.

Forrester Research has interviewed dozens of companies to learn about their experiences with personalization. In Forrester’s report, “Create A Pragmatic Personalization Program”, you can learn where others have failed, and get a step-by-step guide on how to succeed.

Download the Forrester personalization report