Why use Adaptive Content?

Your website is one of your most important channels for communication and sales. Within a couple of seconds, the visitor will decide to leave or stay and perhaps read more, start a dialogue with you and open up for business. Adaptive Content lets you use those seconds to create an interest by showing relevant content to each visitor. The visitor feels “at home” which increases the chances for a longer stay, potential dialogue and future business.

Are you one of those who are struggling with the structure of your website in order to be relevant to many different types of visitors? Now you can give each visitor the right information directly on the starting page.

How does it work?  

Enectos system identifies the visiting company. To each company extensive Dun & Bradstreet business information has been added. Our system is integrated with Episerver that generates content based on rules tailored and set up for your specific needs.

Example

- Show a business case from the pharma industry when you get a visitor from the pharma industry
- Show your small business solutions when you get a visit from a company with less than 100 employees
- Show the visitor the nearest dealer for your products

Business information from Dun & Bradstreet

By integrating with Dun & Bradstreet we have a unique database with companies, their IP numbers and extensive company information on each company. This information can be used to adjust the website. The system contains (among other) the following information:

• Company name and organisation number
• Address and telephone number
• Turnover
• Number of employees
• Type of business

Would you like to know more?

Creating cool Flash presentations has never been easier. With Interactive Scene, putting together interactive presentations is quick and simple. Communicate your message in an attractive and easy-to-update way.

As an Editor, you simply select an image, write your presentation text, determine transition effects, define how long each image should be shown and then publish. And updating is even easier.

This tool is every editor’s best friend. Updating a Flash presentation is just as easy as updating a normal page in EPiServer.

With Interactive Scene you can easily visualize your message and keep it alive.  

[Text provided by vendor]

Use ProspectFinder to create a relationship with your visitors.

Marketers can view statistics and measure the effects of marketing campaigns. Sellers obtain relevant lists of prospects. And, of course, you can import all this information right into your CRM System as a natural part in the customer development process for prospecting, selecting, and customer follow-up. Read more about the exact uses that interest you- or about ProspectFinder in general -below.

How to turn visitors into customers

Almost 70 % of all companies today are found through the Internet. But your website is more than just a store window. It's a store. Any visitor who comes through the door becomes a potential customer in the same instant. You can choose to sit quietly in the corner, or you can approach them, make contact, and make sales. But to be able to do this online, you have to have some way of seeing the customer in the first place. And most importantly, of finding out who they are.

Get to know your visitors

ProspectFinder lets you identify companies who visit your website. This gives you the opportunity to create a relationship even if the visitor does not make contact with you. To make this as easy as possible for you, we’ll supply you with information on your visitors, such as address and telephone number. But you'll also get more in-depth company-related information, such as number of employees, turnover, and sector, so you can see whether or not the company would make a valuable customer. To be able to direct your sales initiatives to the right person or department, you’ll also be able to find out what products the visitor was looking at and what search terms they used to find your website in the first place.

And turn them into customers

Now you know what companies are clearly interested in you. You even know what specific products or services they’re interested in. You might even already have the addresses and telephone numbers in front of your sellers’ eyes. The only thing left to do is start selling.

What is required to use ProspectFinder?

As long as you have a website, you can use ProspectFinder. The service is easy to use and doesn’t require any software. It will not affect the speed, appearance, or function of your webpages, and can even function behind a firewall.